SAP news and archive

SAP launches S.Fashion Experience Lab in NYC's Hudson Yards

SAP officially opened its S.Fashion Experience Lab last month with an exclusive event for journalists at the SAP Experience Center on the 48th floor of its Hudson Yards offices. Based in Walldorf, Germany, SAP has 20 labs in 17 countries. They are located in high-tech regions and focused on diverse industries and field to cultivate thought...

Fashion |INTERVIEW Featured

Badgley Mischka uses Runway by SAP to interact with consumers

Fashion runway shows are no longer exclusive events reserved for industry figures and celebrities. Since the advent of social media, consumers have been given the opportunity to experience runway events in real time. This has evolved to a point where almost every brand live streams their new collection showings for viewers at home, and now some...