Second Hand news and archive

How AI Is Turning Resale Into Fashion's Biggest Opportunity

Fashion is an industry with only one constant: change. Not long ago, fast fashion revolutionised retail by doubling production. Now brands face a different kind of disruption: products they have already sold find a second life without them. The infrastructure being built around that second life is what has allowed this market to evolve this...

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Regional pathways: how second-hand fashion and lifestyle is scaling across the US

Although second-hand fashion has become a global phenomenon, the patterns of adoption and growth vary significantly across regions. The US, the UK and continental Europe together account for the majority of the global resale market, but each is evolving in its own way, shaped by local culture, consumer behaviour and policy. United States: scale...

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Forces reshaping the shift to second-hand fashion and lifestyle

The remarkable expansion of the second-hand fashion market is not just a matter of numbers – it is being shaped by powerful cultural, economic, technological and regulatory currents. Understanding these drivers is crucial to appreciating why resale has become such a defining force in global fashion. Credits: Bleckmann Environmental...

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The global rise of second hand fashion

Fashion is in the midst of a profound revaluation. Once dismissed as an afterthought, second-hand clothing has emerged as one of the defining growth stories of the decade. What was once tied to charity shops and stigma is now bound up with digital marketplaces, celebrity endorsements and shifting cultural ideals. Buying preloved is no longer a...

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Business

Second-hand in the outdoor market: From trend to economic factor

As the political deregulation of sustainability targets becomes the new norm, voluntary initiatives from industry and retail are gaining even greater importance. With these introductory words, representatives from Bergzeit, Globetrotter, Sport Conrad and Patagonia met at the Bergzeit headquarters in Otterfing near Munich at the end of November....

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Retail

Is the Bought app the next big name in fashion resale?

While Vinted currently dominates the European second-hand fashion market, a Finnish player is poised to challenge its supremacy. The Helsinki-based company, Bought, has launched an app of the same name designed to simplify the sale of second-hand clothing and other items for consumers. “Superfast second hand” In 2025, the Finnish start-up...

Retail

Second-hand: The Row follows close behind Hermès and Goyard with 97 percent retention rate

Certain brands stand out as unshakeable pillars in the second-hand fashion market. Hermès immediately comes to mind, with handbags perceived as investments as profitable as prime property. However, this rapidly developing segment also holds surprises. The recent Clair Report, published by resale site Rebag, revealed the impressive performance of...

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Fashion |STUDY

Which luxury handbags have gained the most value between 2020 and 2025?

As gold and silver prices have increased steadily over the last five years, many high-net-worth individuals have been making other strategic investments outside the financial markets. Investing in everything from fine art and rare coins to luxury fashion, a new study from FashioNica, an online platform specializing in the sale of authentic,...

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Business

Second-hand: When reselling becomes more effective than traditional digital tools

After years of expansion driven by online advertising and social media, brands are now reaching a financial point of no return: customer acquisition cost. According to Datareportal and Statista, the cost of a conversion via Meta Ads climbed by 61 percent between 2021 and 2024, while Google Ads increased by 44 percent. At the same time,...

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Business

Why Vestiaire Collective is now selling carbon credits

For years, reducing environmental impact has been a key marketing tool for second-hand fashion companies. By announcing the sale of carbon credits, the platform Vestiaire Collective is now taking a significant new step. An original approach “It is much more than a financial innovation: it is proof that circularity generates a concrete and...

Fashion |Report

Gen Z pave the way for resale fashion going mainstream in the US

The secondhand market for fashion in the United States is booming, as 93 percent of consumers have purchased a secondhand item over the past year, according to the 2025 Recommerce Report by OfferUp in partnership with GlobalData, and Gen Z is reportedly at the forefront of this growth. Secondhand shopping has reached mainstream acceptance, with...

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Fashion |Exclusive

Addictions to second-hand fashion platforms: A study reveals the risks

While addictions to social networks are now the subject of numerous studies, a dependence on another type of online platform is beginning to arouse the interest of the scientific world: addiction to second-hand fashion platforms. In Bordeaux, France, doctoral candidate Marie Boudi is highlighting the development of problematic behaviour linked...