Seidensticker news and archive

Trend expert Julian Daynov: Menswear breaks free from standard normcore stigmas and uniformity

Fashion is in a constant state of flux and menswear, normally associated with classic and sporty looks, is no exception. So how is masculine fashion still defined at all in a time when role models like musician Harry Styles are shaping the style of a young generation? And where does that leave the ‘classic’ menswear consumer? Trend expert Julian...

Business

Seidensticker invests in capacity planning

Producing clothes and getting quantities right is a tricky business that has been taking its toll on the environment for decades. Overproduction and full warehouses are common problems that the industry has to deal with, be it on manufacturer, brand or retailer side. Many of them thus downsize order quantities to avoid these issue but may then...

Design

PVH to hold license for Arrow

PVH has entered into an agreement with Seidensticker Private Label GmBH to license the Arrow brand, beginning with the spring 2013 shirt collections. Under this agreement, distribution of the Arrow brand will include wholesale, retail, shop-in-shops, and e-commerce throughout selected countries in Europe. The licensed product categories include...