Shift news and archive

Dutch fashion trade show Shift considers event in Germany

The organisers of the Dutch menswear trade show, Shift, are exploring the possibility of a platform in Germany. On Monday, they proposed a new fashion event for the upcoming summer in a statement. The trade show is scheduled to premiere on June 24 and 25 at the Fredenhagen event centre near Offenbach. However, it will only take place “with...

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Menswear trade show Shift: Smart dressing is common denominator

Where a few years ago there were warnings about the casualisation of menswear, now a picture of refinement has come to the fore. Tracksuits were at the height of popularity during the pandemic, but men now also want to present themselves in a slicker light. At the Dutch menswear trade show Shift, it brands were seemingly drawing closer together...

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Crowds, newcomers and transformations: This was the AW25 trade fair season in Europe

In recent weeks, the fashion industry has had the opportunity to learn about new trends and get a sneak peek of AW25 collections at European trade shows. Amid the ever-changing world of fashion, trade shows are also adapting, making for an interesting ordering season. Are you curious about how the European AW25 trade show season went?...

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First trade fair visit? Valuable tips for newcomers

Whether you are opening your own store, starting as a buyer in a company, or attending with colleagues, your first visit to a fashion trade show can be overwhelming. FashionUnited offers guidance for first-time attendees and provides valuable tips. Preparation Good preparation is half the battle won. Therefore, we recommend you consider the...

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Essential for fashion buyers: don't miss these Autumn Winter 25/26 trade shows

Preparations for the Autumn Winter 25/26 fashion buying season are just around the corner, and for buyers it is essential to keep up to date with the latest trends, fabrics and styles. Trade shows offer a great opportunity to discover new brands and collections and network with other professionals. FashionUnited provides an overview of some...

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SHIFT – The Name of the New Men's Fashion Event

In 2025, men's fashion will be given a new platform with the launch of SHIFT, a groundbreaking B2B event dedicated entirely to change and innovation in the men's fashion industry. SHIFT will take place on January 26 and 27, 2025, at the industrial setting of Taets Art and Event Park on the Hembrug site, just outside Amsterdam. This event is the...