Shiseido news and archive

Shiseido steps into wellness with new brand launch

Japanese beauty giant Shiseido has begun its entry into the wellness space with the launch of a new brand that will aim to “help people pursue their own unique beauty and wellness”. Set to be unveiled in February 2024, Shiseido Beauty Wellness (SBW) will first conduct the research and development of its products alongside Tsumura and Kagome; the...

Business

Shiseido outlines three year strategy in bid to ensure growth

Japanese cosmetics group Shiseido Company has unveiled a new three year strategy through which it is looking to make structural shifts to ensure further growth. Entitled ‘Shift 2025 and Beyond’, the medium-term plan will cover the years from 2023 to 2025, and will tackle a number of factors, including regaining growth in the Japanese market, for...

Business

Agnes Landau named chief marketing officer at Shiseido US in team reshuffle

As part of a team rejig in North America, Shiseido has announced the appointment of Agnes Landau to the newly created role of chief marketing officer Shiseido US. Landau has previously held key positions and leadership roles at the likes of The Estée Lauder Companies, MAC Cosmetics North America, Darphin and Clinique. In this new position, she...

Business

Shiseido to appoint new president as Uotani steps back

Japanese beauty giant Shiseido is looking to overhaul its management team as it moves closer to its ordinary general meeting of shareholders, scheduled to be held in March 2023. The company already notified its shareholders of a new management structure, decided by its board of directors during an annual meeting. From January 1, 2023, the...

Business

Shiseido to acquire London-based Gallinée

Shiseido Europe, a subsidiary of beauty conglomerate Shiseido Company, has announced that it has entered into an agreement to acquire the outstanding shares of Gallinée, a microbiome-focused beauty brand. The London-based beauty brand was founded in 2014 by Marie Drago and has centred its work around skin microbiome through “science-backed”...

Business |Beauty

Shiseido Beauty Innovations Fund invests in Trautec

The Shiseido Beauty Innovations Fund, with the Japanese beauty company as its lead investor, announced its first investment in Jiangsu Trautec Medical Technology Co., Ltd., a Chinese maker of recombinant collagen-based biomaterials. In a statement, the Shiseido Beauty Innovations Fund said it has invested 100 million renminbi into Trautec and...

Business

Shiseido to launch new Europe-produced brand, Ulé

Japanese cosmetics group Shiseido has announced it is set to launch a new prestige skincare brand, Ulé, which will be joining its growing portfolio based on its ‘Conscious Beauty’ philosophy. Eight products will be introduced in the launch, including skincare and supplements, and will all be available via the brand’s e-commerce site and a...

Business

Shiseido debuts AI Makeup Advisor in collaboration with Revieve

Prestige beauty group Shiseido has introduced an artificial intelligence (AI) makeup advisor to its offering created by Revieve, a personalised digital tech company. Launching for customers in the EMEA region, the AI Makeup Advisor utilises Revieve’s AI Selfie Analysis programme that combines personalised recommendations with virtual try-on...

Retail |Beauty

Shiseido opens new design and creative company

Japenese beauty brand Shiseido has created a new design and creative company, Shiseido Creative Company. Effective January 2022, the new Toyko-based subsidiary will be responsible for Shiseido’s total branding communication, from product design development to shopper retail experience, as it looks to create lasting connections through beauty...

Business

Dolce & Gabbana and Shiseido's beauty license partially terminated

Shiseido and Dolce & Gabbana have partially terminated their beauty license agreement. The move is part of Shiseido’s cost cutting measures after the company saw a decline in sales due to the COVID-19 pandemic. The changes will be effective beginning December 31 in all markets except France. The move is expected to result in a 321 million dollar...

Business

Tory Burch partners with Shiseido for new beauty venture

Tory Burch is expanding its beauty offerings. The American lifestyle brand has formed a long-term licensing partnership with Japanese cosmetics company Shiseido. Beginning January 1, 2020, Shiseido will have the exclusive license to develop, market and distribute Tory Burch beauty brands worldwide. The license will be managed by the Shiseido...

Fashion

Japanese brand Shiseido confirms investment in Violet Grey

High-end skincare brand Shiseido recently has announced more moves into retail. The company just made an investment into Violet Grey in order to pursure more business in e-commerce. The label has chosen this investment carefully as part of the company's three-year corporate strategy, as reported by WWD. “We decided to take a minority stake in...