Shoppable live streams news and archive

Nordstrom debuts livestream shopping

American luxury department store chain Nordstrom has launched a shopping channel that gives customers real-time access to employees, brand partners, and experts in the field of beauty, fashion, and home decor. During the live shopping virtual events, customers can shop the products they see in real-time and ask questions to the experts hosting....

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Ted Baker to enhance customer experience with live video shopping

Ted Baker has announced a partnership with Bambuser to launch live video shopping for customers in the UK, as part of its strategy to enhance its over customer experience. The new technology will allow Ted Baker to connect with thousands of consumers through interactive, shoppable live broadcasts on the retailer’s website. Users will be able to...