Showroom news and archive
Pronovias Group accelerates its digital transformation
The company launches the first digital showroom in the bridal industry, exclusively for its customers, to present the new collections In addition, it offers a virtual consulting service to future brides and has also implemented new activations on social media and a new B2B “e-service” platform for exchanging key information with customers...
28 Apr 2020
The showroom model: will brick and mortar stores carry inventory in the future?
It may seem counterintuitive for pure online players to venture into physical retail, considering how brick and mortar stores are struggling (Credit Suisse predicts 25 percent of all US shopping malls to close by 2025, while the UK high street is having its worst period since 2013). Yet, that is exactly what prominent e-tailers are doing....
15 Jan 2019