Sloggi news and archive

Sloggi expands reach in the UK with Matalan deal

Comfort-first underwear and bodywear brand Sloggi is expanding its reach in the UK with a wholesale deal that will launch key collections across 20 Matalan stores. Sloggi will be selling its signature collections, including Basic+, which offers super soft fabrications across maxi, tai and midi styles with smooth seams; GO Crush, designed for...

People

Sloggi announces senior executive changes

Sloggi, the bodywear brand owned by Triumph International, has promoted Alex Cara, general manager Northern Europe to the new role of Global Head of omni-channel. The company has also hired Paul Gautier, who will now take over as the General Manager Northern Europe, encompassing the UK, Nordic countries and the Benelux. Both roles report to...

Featured

Fashion

Sloggi to launch S by Sloggi and move into athleisure wear

Sloggi, the casual intimate label owned by Triumph, is set to make three important launches next year. The first is the global launch of its new sub-label, S by Sloggi for Spring/Summer 2018. The second, is the further roll-out of its bodywear brand Sloggi Zero Feel, and the third is the launch of its first athleisure wear collection, Sloggi...

Retail

Triumph unveils dedicated online platform for Sloggi

Lingerie company Triumph has launched a dedicated online shop for its Sloggi label in Germany, the UK, Austria and France. The move marks the first time the Swiss brand has its own stand-alone online store. By the end of the year, Sloggi is set to roll out seven more dedicated online stores in The Netherlands, Italy, Poland, Denmark, Sweden,...

Fashion

Show me your sloggi

Just like singer and actress Jennifer Lopez known for her precious behind, the award winners of the 'World's most beautiful bottom' hosted by Sloggi, can insure their winning wonder as one of the competition prizes. For the second time, brief brand sloggi selected the most beautiful female and male bottom in the world. Melanie Nunes Fronckowiak...

Fashion

Sloggi launches live fashion shoot

On Thursday June 12th, lingerie label Sloggi will debut with its first interactive online fashion shoot. Visitors of the underwear website can help direct the fashion shoot and watch winners of ‘show me your sloggi 2007’ contest on set. Winners Kristina Dimitrova (20, from Bulgaria) and Andrei Andrei (24, from Romania) will be modeling Sloggi's...