Sponsorship news and archive

Freemans secures sponsorship deal with ITV’s Loose Women

Online department store Freemans has revealed it has entered into a two-year, six figure, cross-platform partnership with Loose Women, an ITV show. Set to air from May 2, the exclusive sponsorship will see the retailer deliver idents, voiced by panellist Nadia Sawalha, at the start, during and the end of each episode of the popular lunchtime...

Culture

Ego signs sponsorship with upcoming Channel 4 show

Manchester-based retailer Ego has announced it has signed a sponsorship deal with the upcoming Channel 4 dating series, ‘The Love Trap’. Set to launch on October 20, the reality TV show has partnered with the brand for its entire eight episodes, showcasing the latest Ego collections as they come. It is the first sponsorship agreement the brand...

Business

Adidas ends Chelsea sponsorship 6 years early

Sportswear giant Adidas had ended its sponsorship of English football club Chelsea six years early. The German company has been Chelsea’s principal sponsor since 2006, however according to the BBC Adidas reached a mutual agreement to end the deal on 30 June 2017 instead of 2023. The club will have to pay Adidas tens of millions of euros in...