STITCH news and archive

Is it time for your brand to shift to digital selling?

What triggers a change in your brand? Is it the fear of missing out (FOMO) on a trend? The need to keep up with the competition? Or is it when you see potential to do better business by implementing new processes? Change can stem from a number of motivations, but it benefits from a clear business objective. In digital selling, these objectives...

BusinessPartner Content

What is good 3D rendering and why does it matter for fashion?

If you have been working with 3D fashion for a while now, you know how difficult it can be to give your garments the realistic look your customers are expecting, which means achieving a good rendering result. But what is good rendering and how can you achieve it? The Stitch team has been talking with several fashion designers and product...

BusinessPartner Content

Can 3D be part of fashion's go-to-market strategies?

Fashion brands are looking for talented 3D designers and digital artists to help them on their digital product creation journey, from creating beautiful 3D collections to optimising relationships with suppliers through digitised processes. But is that the full potential of 3D technology? “Brands, in general, understand the impact of 3D in the...

BusinessPress Release

Fashion-tech start-ups Stitch 3D and Hatch join forces as new company Stitch

Both start ups are consolidating years of fashion-tech expertise and real-world learnings under a new company called Stitch, bringing the Digital Showroom, the 3D Hub and transformation services in one unique offering to help brands future-proof their value chain. Fashion-tech start-ups Hatch and Stitch 3D, backed by PVH Corp. [NYSE: PVH], owner...

BusinessPartner Content

STITCH shares how to turn a 3D outfit into a stellar key look

As a fashion insider, your social media feed is probably teeming with 3D creations from designers and digital fashion agencies. These flashy images burst off the screen and stop your scrolling mid-swipe. The poses have attitude and the backdrop is surreal, flawlessly highlighting the 3D looks. Beyond this social eye candy, we are also seeing...

BusinessPartner Content

3D Block Libraries: A 6-Step Guide for Pattern & Fit Teams

Apparel companies rely on blocks (master patterns that are used as base shapes) to create seasonal fashion that customers love. Often taking the form of a crowded sample closet, today’s blocks are not very conducive to the shift that many brands are making toward a digital workflow. That is why it is so important to transfer older forms of block...

Fashion

Trade show season kicks off in the UK

This weekend saw the start of the UK trade show season, starting in London with Scoop International and ending in Birmingham next month with Moda. During the course of the next three weeks there will be six trade shows covering womenswear, menswear, accessories, lingerie and swimwear, and streetwear. The season kicked off with directional and...

Fashion

Womenswear to join line-up as Stitch relocates

Menswear show Stitch has confirmed that womenswear will be added to its line-up for its spring 14 edition, placing the tradeshow in direct competition with Pure London and Moda. The news was announced as the tradeshow celebrated a successful autumn/winter 13 show, which attracted an overall increase in attendance over the two days by 18 percent,...

Design

New brands added to Stitch autumn 13 edition

Menswear tradeshow Stitch has confirmed a host of new brands will be exhibiting for the first time at its autumn 13 edition taking place next month. Footwear brand K Swiss, which has just been acquired by South Korean E-Country World, will be joined by family-run denim brand MQT, and new menswear label Simon + Simon will be showcasing its shirt...

Design

Stitch switches to mid-week dates

Menswear trade show Stitch has announced that it is to take place on mid-week dates for the autumn 2013 edition following discussions and feedback from buyers. Instead of falling over a Sunday and a Monday, the tradeshow’s next edition will take place on February 12 and 13, a Tuesday and Wednesday. The February edition will be the seventh season...

Design

Another successful show for Stitch

Stitch Menswear Trade show held another successful event this 15th-16th July with its second season at the Business Design Centre in Islington, turning the venue into a vibrant hotspot for various buyers, brands and press. The three separate sections of the show went down well with both brands and buyers. The Vision section which champions new,...

Design

New labels coming to Stitch

With less than 2 weeks to go until UK’s biggest menswear trade show, Stitch, comes to Islington’s Design Centre, confirmed is the presence of some leading streetwear names. Returning for the second season is denim brand, Luke, which after humble beginnings in Northern England in 2001 now has global presence. New names include Mipac, and...