Stylophane news and archive

DKNY is fashion’s most prolific tweeter

Stylophane, the interactive online marketing agency, which has been keeping stats on fashion Facebook pages has released Twitter stats for February, showing that DKNY PR Girl with just shy of 400,000 Twitter followers tweeted the most over the course of the month. Donna Karan’s International Senior Vice President of Global Communications, Aliza...

Fashion

Burberry fights back in Facebook battle

For February, British heritage brand Burberry received the most ‘thumbs-up’ for its Facebook posts, knocking Dior off the top spot. The monthly Facebook Fashion Index from Stylophane, the interactive marketing agency, reported that Burberry had jumped seven places to claim top spot after receiving more than 138,000 ‘post likes’ versus Dior who...

Fashion

Dior ‘liked’ on Facebook

Stylophane, the interactive marketing agency, has found that Dior beats every other brand in apparel and footwear when it comes to get a thumbs-up to its Facebook posts. Sneaker brand Converse might have the most Facebook fans in the fashion world, with more than 21m ‘likes’, compared to Dior’s 6m, but in the important category of ‘post likes’...