SuitSupply news and archive

How Modexpress’s GOH solutions are driving Suitsupply’s fashion logistics

Only a few brands within the fashion industry have successfully subverted an entire category like Suitsupply. Founded in 2000 in Amsterdam by Dutch law student Fokke de Jong, Suitsupply set out to offer high-quality, customisable, and attainable menswear. With a focus on delivering a personal shopping experience through expert staff, the brand...

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Business

Suitsupply sets focus on China after additional financing from NPM Capital

Suitsupply, the Dutch tailoring brand best known for its controversial advertising campaigns, has received new growth capital. NPM Capital, which had already invested in the fashion company before, is investing again in Suitsupply, the company says in a press release. Dutch newspaper Financiele Dagblad reports that the investment was in the tens...

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Retail

Suitsupply aims to open more Suistudio stores around the world

Suitsupply, the Dutch tailoring brand best known for its controversial advertising campaigns, has announced plans to expand its womenswear sister brand, Suistudio, which was launched last year. A new Suistudio flagship store, spanning over 4000 square feet (372 square meters) was opened in New York yesterday and the company took the occasion to...

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Retail

Suitsupply chooses Boston to open its 100th store

Dutch menswear brand SuitSupply opened its 100th store in Boston this week. Spanning over 9,000 square feet (836 square meters), it is the company’s 37th store in North America. Suitsupply previously opened stores in Sydney, San Diego, St Louis, Helsinki and Stockholm in the first half of 2018. "> “The opening of out 100th location is a...

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Video: Suitsupply SS 2018 Campaign

Suitsupply Spring/Summer 2018 Campaign. Source: Suitsupply, YouTube

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Fashion

Suitsupply campaign generates homophobic backlash

The suit is the pillar garment of the masculine wardrobe. But more than just attire, the suit epitomizes the masculine norms that underlie society, business and all the codes associated with masculinity. What is not deemed masculine, is two men in suits kissing or appearing to be a couple. This according to the backlash that has preceded the...

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Fashion |TIMELINE

Suitsupply’s History - How Fokke de Jong created the most ‘controversial’ suit brand

London - Men’s tailoring brand Suitsupply is no stranger to controversy. Not only is the brand known for its affordable, yet quality suits, the Dutch label has also managed to make a name for itself thanks to its ‘controversial’ advertising campaigns. While some have labeled the brand as sexist and chauvinistic, others claim that the brand’s...

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Fashion |INTERVIEW

Suistudio: 'The liberation of the women's suit'

Amsterdam - Suistudio, the new sister label from Suitsupply, is setting its roots down in Amsterdam for good. "The pop-up burst out of its seams," said Suitsupply's CEO Fokke de Jong on the decision to remain permanently in Amsterdam. FashionUnited spoke to De Jong to learn more about the new store, women's suits and how the brand has been...

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Business

Dutch menswear brand Suitsupply attracts 300 million euros from major banks

The Dutch menswear label has attracted 300 million euro from NPM Capital and four major banks. Suitsupply will use the new funding to update and expand its online and offline store network. Suitsupply received financial aid from investor NPM Capital, ABN Amro, BNP Paribas, ING and Rabobank to expand its footprint both locally and abroad. The men...

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Fashion

Suitsupply launches womenswear concept Suistudio

London - It seems almost ironic that Suitsupply has launched a dedicated womenswear concept, which stands separate from its menswear line. The Dutch tailoring label was previously under blast for its sexist 'Toy Boys' campaign last spring, which featured miniaturized men in suits posing provocatively with scantily dressed models. However, the...

Retail

Suitsupply confirms new locations in the U.S.

Los Angeles - Amsterdam-based suit company Suitsupply confirmed that it will be expanding to the U.S. this year. The apparel company is typically known for its sophisticated suits and jackets for men. In addition, the Amsterdam-based label offers jackets, trousers, shirts, ties, and more. Recently, the company disclosed to WWD that it will be...

Fashion

Suitsupply expands

Dutch suit shop Suitsupply, is planning to expand its brand accross Europe. This month Suitsupply will open its first foreign branch in Antwerp and later this year a store will be launched in London. Director Fokke de Jong is aiming to open hundred stores in the upcoming ten years spread over Europe. According to De Jong, the company is ready to...