The Upside news and archive

The Upside launches sustainable collection

The Upside has launched its first sustainable capsule collection, which includes 12 unique activewear and beach styles made with organic cotton and recycled fabrications. Fabrics include recycled polyamide (nylon) made from landfill and oceans waste, as well as, organic cotton made from non-genetically modified seeds and grown without using...

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The Upside re-launches under new creative director

Sam Elsom has been tapped as the new creative director of Australian activewear brand The Upside for their men's collection. Elsom's success comes through a strong understanding of business process paired with his creative abilities, which have led to many successful brand partnerships with both Australian and International fashion brands such...