Thinx news and archive

Thinx launches new styles with LeakSafe™ barrier technology

New York-based reusable period underwear company Thinx has launched new styles with its innovative, patent-pending LeakSafe™ Barrier technology. Created to provide wearers with all-day protection, the innovative offers higher rates of absorbency, with leak protection for up to 12 hours. Available across all the brand’s products, including Thinx,...

People

Thinx appoints Meghan Davis as new CEO

US underwear brand Thinx has appointed Meghan Davis as its new CEO as current chief Maria Molland steps down to spend time with her young children. Davis joins the company with over 20 years of experience in the healthcare and beauty industry. She joins from US healthcare giant Johnson & Johnson where she spent the most part of her career, most...

Business

Kimberly-Clark acquires majority stake in period panty brand, Thinx

Hygiene product group Kimberly-Clark Corporation has completed its acquisition of a majority stake in Thinx Inc., a period underwear company. It comes as the group continues to build on its portfolio of period and light bladder leakage solutions. Terms of the transaction have not been disclosed. The acquisition looks to push Thinx underwear into...

Fashion

Thinx and Selfridges team up on a window display about periods

Selfridges has become the first luxury department store to feature periods in a window display. The British retailer partnered with women's underwear brand Thinx on a public, artful display at its London flagship through July 17. The window concept shows a large red balloon to symbolize periods and their symptoms of bloating and pain. There is a...

BusinessFeatured

Period-proof underwear: a growing trend in sustainable fashion

People who menstruate have an average of 450 periods over their lifetime, according to the U.S. Association of Reproductive Health Professionals. In the United States alone, 42 million people use tampons regularly, as stated by the 2017 Simmons National Consumer Survey. Considering the average period lasts five days, if Americans use three...