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L’Oréal UK and Ireland join launch of TikTokMadeMeBuyIt campaign

Beauty giant L’Oréal UK and Ireland has announced it will be joining TikTok for the platform’s #TikTokMadeMeBuyIt e-commerce campaign. The partnership will allow UK consumers to purchase creator-endorsed product selection boxes through the TikTok app, with L’Oréal also being the first brand to use the campaign’s branding. The dedicated hashtag,...

28 Mar 2022