TikTok news and archive

EU court rejects TikTok challenge against new EU digital rules

TikTok lost an appeal Wednesday to escape new digital rules that seek to rein in the power of big tech after an EU court rejected its challenge. A landmark European Union law known as the Digital Markets Act (DMA) entered into force in March, and regulators believe it will create a fairer market. The European Commission designated six...

BusinessFeatured

TikTok Shop launches '£1 Million Club' to grow brands on platform

Social commerce marketplace TikTok Shop has launched a new initiative in the UK to help new businesses “thrive” and hit 1 million pounds in revenue on the platform. The '£1 Million Club,' aims to help new merchants grow on the social media platform through a series of special incentives and support at no extra cost for new sellers onboarded from...

Fashion

Retailers to leverage social marketing to drive customer engagement, says Amex research

Attracting customers and fostering loyalty has emerged as a pressing challenge for UK retailers, according to an American Express survey, prompting many to turn to social media marketing as a potential solution. The poll of 500 British merchants found that customer acquisition and retention ranked among the top three concerns for the coming...

Retail

Zara to expand live shopping broadcasts to the US, UK and Europe

Zara is set to expand its live shopping broadcasts to the United States, the United Kingdom, and Europe later this year as the retailer’s trial in China continues to gain traction. The Spanish fashion retailer, which is owned by Inditex, is investing in new shopping formats following analyst expectations of a slowdown in sales growth, according...

Business

TikTok to pause European e-commerce push to focus on US market

European brands and retailers who rely on social commerce to sell their collections will be disappointed to hear TikTok is pausing its European shopping platform as it focuses on the growth of its US market. The shortform video parent ByteDance has been under intense scrutiny in the US, where government officials oppose TikTok because of its...

Fashion

Luxury influencers vanish from Chinese social media in wealth crackdown

Chinese social media censors have blocked multiple influencers known for showing off their lavish lifestyles after an official campaign to curb displays of ostentatious wealth online was announced. The Douyin account of Wang Hongquan, a content creator who amassed more than four million followers with videos showing off designer outfits,...

Fashion

TikTok takes strides towards transparent AI-generated content

In a bid to foster responsible creativity in the realm of AI-generated content (AIGC), TikTok has said it has implemented initiatives aimed at enhancing transparency and media literacy. Partnering with organizations such as the Coalition for Content Provenance and Authenticity (C2PA), TikTok will automatically label AIGC, setting a new standard...

Business

TikTok sues U.S. government in fight against potential app ban

TikTok, the main sponsor of this year's Met gala, is fighting back against a potential ban in the United States by filing a lawsuit against the government. In a court filing on Tuesday, TikTok's parent company, Bytedance, contends that the U.S. Congress has crossed a constitutional line by singling out and aiming to prohibit the app. The...

Business

TikTok's US e-commerce is soaring

TikTok's e-commerce platform experienced rapid growth in 2023, with over 500,000 merchants selling to US users by the end of the year, double the number from three months earlier, reported Bloomberg. Worldwide, the platform boasted more than 15 million sellers, adding over 6 million in the second half of the year. Under heavy scrutiny in the US,...

Retail

TikTok Shop launches new 'Preowned Luxury' category in the UK

TikTok Shop, the social commerce marketplace from the social media platform, has expanded its ‘Preowned Luxury’ category to the UK market. Announced on April 22, Earth Day, the development sees TikTok expand its luxury category to consumers across the pond, as it goes head to head with luxury secondhand marketplaces such as The RealReal,...

Podcast

Podcast: Shopping on TikTok - what does it mean for e-commerce?

The mega-popular video app TikTok launched a new shopping feature in the US last year: TikTok Shop. With this, the app will compete with big e-commerce companies such as Amazon. According to research by Bloomberg, ByteDance Ltd, the company behind the app, plans to increase TikTok Shop's stake to 17.5 billion dollars (16 billion euros) this...

Business

Jaded London item found to have Shein label according to TikTok user

A shopper on TikTok was left in disbelief after finding a label by controversial fast fashion platform Shein that appeared to have been sewn into her garment from Jaded London. In a video posted to the social media platform, Emma Silverman showed the lining of the supposed Jaded London top, in which both a tag from the brand and a tag from Shein...