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Farfetch launches on Alibaba Group’s Tmall Luxury Pavilion

Farfetch is launching a Tmall Luxury Pavilion flagship store to enable thousands of luxury brands to reach Chinese consumers as part of its localisation strategy in the region. The integration of Farfetch on Tmall means that Alibaba Group’s 779 million consumers will have access to products from more than 3,500 luxury brands, 90 percent of which...

1 Mar 2021