Toast news and archive

Toast to introduce resale programme in extension of circularity efforts

British apparel retailer Toast is set to continue expanding its efforts in the field of circularity with the imminent launch of a new resale service for customers. Through ‘Toast Reworn’, which is scheduled to debut in October, shoppers will be able to bring pre-worn items into a Toast store or send them to the company free of charge to be...

Fashion Featured

Toast launches collection of “creatively repaired” pieces

Fashion and lifestyle brand Toast has launched a collection of one-of-a-kind “creatively repaired pieces for increased longevity” to demonstrate “the beauty in the process of repairs”. The Toast Renewed collection features womenswear and menswear garments, as well as soft textiles, which have been mended by the brand’s repair specialists. Each...

Fashion Featured

Toast to produce 20 percent fewer styles to drive sustainability

Slow fashion and lifestyle brand Toast has revealed that it will be scaling back its collections to produce 20 percent fewer styles than previous seasons as part of its roadmap to sustainability. In its annual Social Conscience report, Toast adds that throughout 2020 and 2021, it made “significant progress” towards achieving its long-term...

Retail|In Pictures

Toast opens first menswear store

Toast has opened its first standalone menswear store in Carnaby’s Newburgh Quarter in London. The 1,146 square foot space at 2 Newburgh Street spans two floors and features Toast’s “functional and pared-back designs with relaxed styles” for men. The Toast menswear collection offers relaxed silhouettes, washed textural fabrics and rich, heathery...

BusinessFeatured

French Connection sells majority stake in Toast to Bestseller

London - French Connection Group PLC has sold its majority stake in fashion and homeware label Toast Limited, together with the stake held by the brand's founders, to Danish fashion group Bestseller United for 23.3 million pounds. The deal sees Jamies and Jessica Seaton, founders of womenswear and accessories retailer, sell their 25 percent...

Fashion

Toast boss aims to boost number of female CEOs

Chief executive of premium womenswear and lifestyle brand Toast, Suzie de Rohan Willner, is teaming up with Central Saint Martins in an attempt to boost the number of female CEOs. As part of the university’s Women in the Arts mentoring scheme for the next generation of female leaders, De Rohan Willner will take part in an ‘In Conversation’ event...

Design

Toast opens studio in ScreenWorks

Fashion retailer Toast has opened a London creative and design studio in ScreenWorks, an Islington hub of creativean Islington hub of creative and fast growth businesses, owned by Workspace Group. Toast are among the first businesses to take space at ScreenWorks in the former radar factory where the first ever TV programmes were broadcast. The...

Video

Toast 15

British clothes and homewares brand Toast has launched a capsule collection to celebrate its 15th year anniversary. Entitled ‘Toast 15’ the collection comprises of a small, partially retrospective range consisting of 15 limited-edition pieces, which uses Toast’s heritage as a starting point, while illustrating what the brand stands for today in...

Design

Toast opens pop-up store

Fashion brand Toast opened their first pop-up store today on London’s Marylebone High Street, housing its women’s spring collection, as well as a small menswear and homeware offering. The temporary 700sq ft shop, marks the brand’s first central London location, and embodies the Toast spirit with ‘modern and clean lines’ and with store design...

Fashion

Toast window auction

A handmade fleet of wooden boats are taking over the window displays at Toast. The sailing boat showcase represents the free spirit of the brand’s summer campaign, which features images of seascapes. The fashion company will auction the sailboats following its exhibition time, with all proceeds donated to Under Tree Schools charity. The project...