TRAEDE news and archive

A Digitalization of the Entire Fashion- and Lifestyle Industry

Brands have been highly affected by the current COVID-19 pandemic. Physical stores being forced to close, companies closing stores due to declining revenue as well as distribution and production difficulties affecting stock inventory. Furthermore, we have seen a fast digitalization of the entire industry with digital fashion fairs popping up all...

Fairs

Revolver launches updated digital showrooms

Copenhagen trade show Revolver has accelerated the digital development of its showroom for its current edition due to ongoing coronavirus restrictions with the introduction of new functions to support its exhibitors. Revolver’s digital showrooms were launched in August 2020 for the spring/summer 2021 season, and the platform has been developed...

Fairs

CIFF to launch new digital platform in partnership with Traede

Copenhagen International Fashion Fair is one of the few trade fairs that has not been cancelled due to the coronavirus, with its next edition taking place from August 9 to 12. The organizers have recently announced the launch of their new digital platform CIFF Digital in partnership with online fashion sales platform Traede. From SS21 onwards,...