Transparency news and archive

Consumers want more transparency about the provenance of garments

Two-thirds of global fashion shoppers desire more transparency when it comes to the origin of garments, according to a report by Avery Dennison, a leading materials science and digital identification solutions company. More than half of these consumers find Virtual Reality (VR) experiences, triggered by scanning garment labels, interesting. The...

Fashion

Patou partners with Fairly Made, giving greater transparency into its products

Patou has become the first luxury brand to partner with Fairly Made, a green tech startup, to offer transparency on the traceability and environmental impact of its "Les Essentiels" product line. Since its relaunch in 2018, Patou has been committed to prioritising sustainable practices in the development and production of its products. This...

Business

How transparency can mitigate environmental and human rights risks

Blockchain start-up Retraced was founded with the aim to make global production processes more transparent, also for the textile and garment industry. The company recently shared highlights of the year 2022, among them closing its second funding round and raising 6.5 million euros, winning three awards, expanding its team and having its platform...

Business

Burberry, Puma and Inditex make CDP’s 2022 A List

The Carbon Disclosure Project (CDP) has revealed the names of companies that have made it to this year’s A List, recognising their transparency and efforts in climate change, forest preservation and water security. Out of the 15,000 companies analysed, each allocated a score of A to D minus, over 330 made it to the nonprofit’s ‘A List’, putting...

Retail

Five reasons why transparency is the foundation for a climate-neutral fashion industry

As envisioned in the Paris climate agreement, global warming needs to be limited to 1,5 degrees. Being a major contributor to climate change, the fashion industry must act now to become climate neutral by 2050. In their Monitor 2022 report, Global Fashion Agenda indicates that systematic changes need to be achieved on the following five fronts:...

Business |Opinion Featured

The New Transparency coming to fashion: regulations as a baseline for communicating sustainability

Hundreds of sustainability labels and schemes are crippling the apparel and footwear industry. This brouhaha prevents consumers and citizens from properly understanding the impact of the piece of garment that they are buying. But those same consumers are hungry for information, and the industry is hungry to provide. The EU Commission is...

Business

Marc O’Polo partners with Retraced for more supply chain transparency

Image: Marc O’Polo & Retraced Swedish-German premium brand Marc O'Polo has entered into a strategic partnership with Blockchain start-up Retraced to achieve greater transparency in its supply chain and to be able to individually trace each item. In doing so, the fashion company is not only tackling an important milestone in its own...

Business

Blockchain backed by luxury houses launches cloud-based SaaS tech

The Aura Blockchain Consortium, which was founded in April 2021 by LVMH, Prada Group, Cartier, part of Richemont and OTB Group, has announced the launch of a blockchain-based platform designed for luxury brands. Aura SaaS, described in a release as a “game-changing cloud-based SaaS solution”, has been introduced by the consortium to enable...

Business

Farm-to-fashion cotton traceability through new Retraced app

Through its farm-to-fashion cotton traceability project with vertically integrated denim and apparel manufacturer Artistic Milliners, blockchain start-up Retraced is able to trace every single kilogram of cotton from farm to final garment. This transparency is increasingly important for the fashion industry with consumers demanding more...

Business

Fashion’s future relies on re-evaluating old patterns

The fashion industry is characterized by always looking ahead to the future, predicting trends and anticipating the needs and desires of consumers. And while the industry has always been responsive - producing more goods in ever shorter timeframes to meet demand and pivoting to online and omnichannel sales to meet consumers where they are – the...

Fashion

How Lenzing is promoting transparency within the fashion industry's supply chains

The need to implement sustainable processes within the fashion supply chain has never been greater. With growing awareness from the fashion industry about the environmental and social impact of the textile sector, the focus on adopting innovative solutions continues to gain momentum. Sustainability is now a key business imperative in supply...

Business

Sustainability – a "must -do" for the fashion industry

The days when it was enough to have models walking on a catwalk made of moss to demonstrate sustainability and environmental awareness are definitely over. Such staging guarantees beautiful pictures, but consumers demand more. Generation Z openly rejects what is ideologically questionable and more and more representatives of the other...