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FashionPress Release

True Fit Democratises Fashion Genome and Unlocks Growth for Rising Fashion Brands in Shopify

• Formerly only available for the world’s largest retailers, True Fit, powered by the Fashion Genome, launched for Shopify merchants and has seen a 900% growth in Shopify merchant adoption. • True Fit’s 108% month-on-month (MoM) growth rate in Shopify is on trajectory to see 2,000+ merchants signed up on the platform in 2024. • True Fit users...