Undercover news and archive

Gu launches in the US with e-commerce site and flagship store

Fast Retailing-owned Gu has made its first solid steps into the US with the launch of an e-commerce site, app and flagship store, located in New York City. The Uniqlo sister brand had initially tested the US waters back in autumn 2022 when it opened a pop-up store, allowing it to introduce its products to new customers and thus “greatly fuel...

Fashion

At Paris Fashion Week, Undercover gave its audience butterflies

In a truly remarkable display at Paris Fashion Week, designer Jun Takahashi of Undercover unveiled a collection that featured skirts brimming with living butterflies, resulting in an utterly mesmerizing and surreal spectacle. The final moments of the show were particularly enchanting, as models adorned in illuminated miniskirt prom dresses...

Fashion

Nike withdraws products from China amid Hong Kong controversy

Nike has withdrawn several product styles from Chinese retailers after its latest collaboration with Japanese streetwear brand Undercover courted controversy on social media. The move comes as Undercover shared a political post on Instagram about the ongoing demonstrations concerning extradition from Hong Kong to mainland China. Undercover said...

Video

Video: Undercover SS19 collection Men's PFW

Undercover Spring Summer 2019 Menswear collection, Paris Fashion Week. Source: Fashion Feed, YouTube.

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Video: Undercover FW18 collection Pitti Uomo

Undercover Fall/Winter menswear collection 2018, Pitti Uomo, January 2018. Source: FF Channel, YouTube

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Video: Undercover SS18 collection PFW

Undercover collection Spring/Summer 2018 by Jun Takahashi, Paris Fashion Week, September 2017. Source: FF Channel, YouTube

Fashion

Uniqlo taps Undercover after Jil Sander

Japanese high street conglomerate Uniqlo has ended its collaboration with Jil Sander and announced a partnership with Undercover designer Jun Takahashi for its coming collections. Jil Sander has long been known in the industry as a purist designer, and her minimalist approach to fashion centred on working with the most exquisite fabrics and...

Fashion

Slight drop in visitor numbers to Pitti Uomo

Visitor numbers drop by 8%, 8700 sales points, over 18 thousand buyers and a flow of visitors that should exceed 30 thousand to Pitti Uomo, the male fashion show that closed its shutters last Friday at the *Fortezza da Basso*exhibition centre in Florence. The next appointment with the Florentine showrooms is planned for 25 to 27 June, with the...