Unidays news and archive

Gen Z to spend 4.3 billion pounds on back-to-school essentials

New data from UNiDAYS, the Gen Z affinity network, has revealed that Gen Z consumers in the UK are projected to spend an average of 1,600 pounds per person on back-to-school items, such as fashion, beauty and technology. In the ‘Back to Campus Deep-dive Student Insight Report,’ which surveyed 8,000 UK students in May, UNiDAYS found that Gen Z...

Fashion

UNiDAYS announces partnership with British Beauty Council

UNiDAYS, a Student Affinity Network, has announced patronage of the British Beauty Council for 2023. The partnership aims to support the British Beauty Council in addressing the challenges faced by the beauty industry, particularly in promoting clear and diverse career pathways through their Future Talent Programme. UNiDAYS brings its extensive...

Fashion

Students to spend 3.26 billion pounds before arriving at university

New research from UniDays, the world’s leading Student Affinity Network, has revealed that students are set to spend approximately 3.26 billion pounds ahead of arriving at university this autumn, including 252 million pounds on fashion and 136 million pounds on beauty. According to the ‘Back to Campus’ report, there will be a clear increase in...

Fashion Featured

Gen Z consumers want better gender equality and inclusion within fashion

Over half of Gen Z’s (61 percent) think that mainstream fashion overlooks minority groups, including non-binary and trans people, with nearly nine in ten (87 percent) believing strongly that there should be better gender equality and inclusion within fashion. The Gen Z Fashion Report by UniDays reveals that there is a “large appetite” among Gen...

Fashion

Gen Z prefers stylish clothes over eco-friendly

Generation Z students, those born between 1995 and 2010, want fashion brands to produce “stylish, high quality” clothes over apparel that is “environmentally responsible”, according to a survey by Unidays. The research conducted by the world's leading student affinity network sampled 14,500 Generation Z consumers in the US and 3,000 in the UK,...

Retail

Experiential retail events drive student engagement

Experiential marketing activity in retail shopping centres can drive “huge” student engagement and increase footfall, according to new research from Unidays, the student affinity network. Unidays hosted 15 student shopping events in 11 cities in 2016, coordinated mostly during the busy freshers period in September through to October, and they...