United Colors Of Benetton news and archive

United Colors of Benetton taps Andrea Incontri as new creative director

Italian brand United Colors of Benetton has named Andrea Incontri as the new creative director of its women’s, men’s, and children’s collections. “I am very honored to join Benetton,” the Italian designer said in a statement. He described it as “a company, a brand, a creative and product philosophy whose story has great meaning both to my...

Business

Benetton steps into the metaverse

United Colors of Benetton is the next brand to step into the metaverse. The brand opens a store in the metaverse and even adapts the physical store on Corso Vittorio Emanuele in Milan to this, according to a press release. The store in the metaverse will open in a few weeks, according to the statement. Visitors will not be able to buy clothes,...

Business

Bewearcy expands into US with new brand signings

Fashion trade-in service and tech platform, Bewearcy, has announced it is expanding into the US as part of its international growth plan, with the signing of new fashion brands 12 Storeez and United Colors of Benetton. According to the company, it projects huge market opportunities within the US, stating that secondhand apparel in the region is...

Business

Benetton Group launches Green B project

Italian-based Benneton Group has launched a program titled Green B that brings together all the sustainability initiatives of the company’s brands, including United Colors of Benetton, Undercolors, and Sisley, under one umbrella. The group stated it would work on energy efficiency throughout its supply chain and retail locations, waste...

Fashion

United Colors Of Benetton enlists Milan rapper Ghali as brand ambassador

Italian fashion brand The United Colors Of Benetton has chosen Milanese rapper Ghali as its newest brand ambassador for 2021. The rapper will also create a capsule collection for the brand set to drop later this year. The brand stated it is the first time it’s partnering with an artist who embodies its founding values of multiculturalism and...

Retail

United Colors of Benetton debuts sustainable store concept

Italian fashion brand United Colors of Benetton has announced a new store concept that includes upcycled natural materials and energy-saving technologies to further its initiative of low environmental impact retail. The store features flooring made with gravel from the river Piave and waste wood from beech trees brought down by a storm that hit...

Retail

United Colors of Benetton returns to U.S. retail

For the first time in four years, United Colors of Benetton is carrying out retail operations in the U.S. The Italy-based fashion brand will open a pop-up store in Santa Monica, CA this week, and is considering reopening stores on a more permanent basis in the country. Opening on Friday, October 25, the United Colors of Benetton pop-up space...

Retail

Benetton to open “numerous” new stores around the world in 2019

Benetton has announced the opening of “numerous” new stores “in the main cities of the world” by the end of 2019 as part of its strategy to revive the brand. The first ones will be opened this Spring/Summer in Benetton’s native Italy, in the cities of Rome, Palermo and Naples, followed by stores in Bangalore, India, and Deauville, France. The...

People

Gilberto Benetton, co-founder of fashion brand, dies aged 77

Gilberto Benetton, co-founder of the eponymous clothing brand, died Monday at the age of 77 after an illness, the Italian group announced. "Gilberto Benetton died at home today in Treviso (northeast Italy) following a brief illness," the Benetton group said in a brief statement. "His wife Lalla, daughters Barbara and Sabrina and son-in-law...

BusinessFeatured

Jean-Charles de Castelbajac new Benetton artistic director

Italian group Benetton on Monday named veteran fashion designer Jean-Charles de Castelbajac as artistic director of its men's and women's collections. "We are happy to welcome Jean-Charles de Castelbajac into our big family," United Colors of Benetton boss Luciano Benetton said in a statement, hailing his ability to "forecast tomorrow's social...

People

Benetton names Jean-Charles de Castelbajac artistic director

Italian group Benetton has named veteran fashion designer Jean-Charles de Castelbajac as artistic director of its men's and women's collections, the company said on Monday. "We are happy to welcome Jean-Charles de Castelbajac into our big family," United Colors of Benetton boss Luciano Benetton said in a statement, hailing his ability to...

Video

Video: Benetton - A social experiment conducted in India

Benetton conducted India’s most powerful social experiment to see how the next generation has the strength to enact enormous miracles for the country. Source: United Colors of Benetton, YouTube.