United Colors Of Benetton news and archive

Paul Frank x Benetton launch playful, inclusive collection for all ages

Global fashion icons Paul Frank and United Colors of Benetton announce an exciting new collaboration: a vibrant apparel collection for adults and children of all genders, blending the playful spirit of Paul Frank with Benetton’s signature of colors and inclusivity ethos. This collection brings together two beloved brands known for their optimism...

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Edizione: Benetton holding company's value reaches 13.2 billion euros

Yesterday, in Treviso, the shareholders' meeting of Edizione (the holding company of the Italian brand Benetton), chaired by Alessandro Benetton, approved the 2024 financial results. These showed consolidated revenues increasing to 10.1 billion euros (from 9.5 billion euros in 2023) and a net asset value of 13.2 billion euros (from 11.7 billion...

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Benetton halves losses, focuses on digital restart and rationalises distribution network

Benetton’s losses were more than halved compared to the previous year, amounting to just under 100 million euros, an improvement of 57.5 percent year-over-year (YoY). In 2023, this was 235 million euros. The net financial position improved by approximately 50 million euros, from 460 million euros in 2023 to 411 million euros in 2024. Five...

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Benetton CEO: Restructuring is on track

The restructuring at Benetton is reportedly proceeding according to plan. Benetton chief executive officer Claudio Sforza provided an update on the company last week at 'Top 100', an event organised by Nord Est Multimedia in collaboration with Pwc at the Benetton Group headquarters in Castrette di Villorba in Italy. According to 'Il Nord Est'...

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Oliviero Toscani and his successful campaigns for Benetton

The name Oliviero Toscani, who passed away today in Cecina, is inextricably linked to that of the Benetton family. For the Veneto brand (which is currently experiencing a deep crisis and is being restructured under the leadership of CEO Claudio Sforza), Toscani created the historic campaigns that established United Colors of Benetton's global...

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Benetton Group plans to close 500 stores

Benetton Group CEO Claudio Sforza is finalising the company's reorganisation plan, which he has been working on since this summer, when he took over the Venetian company. The strategy should reduce losses from 230 million to 110 million euros within a year. The break-even point is forecast for 2026. To achieve this goal, 500 store closures are...

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Luciano Benetton relinquishes presidency of family empire

Milan - Luciano Benetton, the 89-year-old co-founder of the eponymous textile empire, announced on Saturday his intention to step down as chairman of the family-owned Italian group, after accusing its chief executive Massimo Renon of wrecking the group's accounts. "I trusted him and I was wrong. I was betrayed in the truest sense of the word. A...

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United Colors of Benetton taps Andrea Incontri as new creative director

Italian brand United Colors of Benetton has named Andrea Incontri as the new creative director of its women’s, men’s, and children’s collections. “I am very honored to join Benetton,” the Italian designer said in a statement. He described it as “a company, a brand, a creative and product philosophy whose story has great meaning both to my...

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Benetton steps into the metaverse

United Colors of Benetton is the next brand to step into the metaverse. The brand opens a store in the metaverse and even adapts the physical store on Corso Vittorio Emanuele in Milan to this, according to a press release. The store in the metaverse will open in a few weeks, according to the statement. Visitors will not be able to buy clothes,...

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Bewearcy expands into US with new brand signings

Fashion trade-in service and tech platform, Bewearcy, has announced it is expanding into the US as part of its international growth plan, with the signing of new fashion brands 12 Storeez and United Colors of Benetton. According to the company, it projects huge market opportunities within the US, stating that secondhand apparel in the region is...

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Benetton Group launches Green B project

Italian-based Benneton Group has launched a program titled Green B that brings together all the sustainability initiatives of the company’s brands, including United Colors of Benetton, Undercolors, and Sisley, under one umbrella. The group stated it would work on energy efficiency throughout its supply chain and retail locations, waste...

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United Colors Of Benetton enlists Milan rapper Ghali as brand ambassador

Italian fashion brand The United Colors Of Benetton has chosen Milanese rapper Ghali as its newest brand ambassador for 2021. The rapper will also create a capsule collection for the brand set to drop later this year. The brand stated it is the first time it’s partnering with an artist who embodies its founding values of multiculturalism and...