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Business

Napapijri and Geographical Norway continue trademark dispute

Napapijri, the premium leisurewear brand and subsidiary of VF, is claiming that it has successfully initiated legal proceedings to prohibit Geographical Norway from continuing to infringe on its trademarks. For several years Geographical Norway, part of the French company Artextyl, has marketed products with signs that are highly similar to...

8 Jul 2020

Fashion

Napapijri recognised as Cradle to Cradle Certified

Napapijri, a subsidiary of VF Corp, has been recognised with the prestigious Cradle to Cradle Certified gold level certification, the world’s most advanced standard for safe, circular and responsible materials and products, for its circular series of recyclable jackets. Developed and tested over the course of three years, Napapijri Circular...

7 Jul 2020

Business

The North Face launches Covid-19 Explore Fund

The North Face, a division of VF Outdoor, is committing 1 million euros to its social impact and advocacy platform the Explore Fund to support outdoor communities across Europe during the coronavirus crisis. For more than 50 years, The North Face has been leading forward through exploration, the brand explained, and while the ability to enjoy...

15 Apr 2020

Business

US fashion heavyweights PVH Corp and VF Corp announce Covid-19 mitigation measures

American fashion companies PVH Corp and VF Corp have both announced their latest measures to mitigate the impact of the Covid-19 pandemic on their businesses. PVH Corp, whose portfolio includes brands Calvin Klein and Tommy Hilfiger, said that in North America, where it has the highest concentration of its workforce, approximately 75 percent of...

8 Apr 2020

People

VF Corporation appoints Kipling EMEA vice president and general manager

VF Corporation has named Markus Hamm as the new vice president and general manager, Kipling EMEA, effective April 1. Hamm who joined VF in 2004 has held various key sales positions for Jansport and Eastpak, including sales director, direct to consumer and strategic accounts director and most recently taking over wholesale, strategic accounts,...

1 Apr 2020

Fashion

The North Face reintroduces 1994 Retro Mountain Light

The North Face, a division of VF Outdoor, has announced the return of its trail-blazer 1994 Retro Mountain Light Jacket with an icon-inspired collection. The Retro Mountain Light jacket, which was originally built for light, fast mountain ascents without sacrificing durability, has been rematerialised this season with The North Face’s...

25 Mar 2020

Fashion

Evolution of Kipling and its targeted push into travel

Kipling is best known for its innovative use of crinkled nylon, monkey mascots, as well its air of 90s nostalgia, since the accessories label was one of the biggest brands of the 1990s. However, in recent years Kipling hadn’t been evolving with the times, until Vera Breuer joined as global president. The Belgium- born brand has seen a revival as...

13 Jan 2020

Fashion

Inside the VF office in Antwerp

VF Corporation is a global leader of lifestyle and workwear apparel, footwear and accessory brands, with a 120 years history. The Group opened a new sustainable office with showrooms last spring at The Link in Berchem-Antwerp. The new office is to support the growth of VF’s brands, with operations for Kipling® and Eastpak®, allowing the brands,...

10 Jan 2020

Fashion

Napapijri is booming!

“I have just returned from Italy," says Anja Wijnja, Napapijri’s Store Manager at Batavia Stad Fashion Outlet. “I was attending a Store Managers Meeting, which is held twice a year. It's usually in Italy, but meetings have also been organised in Barcelona and Hamburg. Great fun and inspiring.” Italian brand Napapijri is an Italian premium...

10 Dec 2019

Retail

VF Corp lays out group sustainability strategy to reduce emissions

VF Corporation, the American parent company to Vans, Timberland, Napapijri and Eastpak brands, announced the guidelines of its new sustainability and responsibility strategy. The Denver-based apparel giant has launched a ‘Made for Change’ program, aimed at mitigating global warming by implementing an action plan in line with the Paris climate...

8 Dec 2019

Fashion

Icebreaker combines natural fabric and high-performance outdoor wear

The fashion industry is becoming increasingly conscious about sustainability issues, but one particular fashion category seems to be going in the opposite direction: outdoor wear. Polyester and polypropylene are consistently marketed as the ‘ideal technical layer’ but both fabrics are petroleum-based and synthetic, raising concerns about their...

2 Dec 2019

Fashion

Timberland- Designing a brand with global appeal and local expertise

One of the most recognisable and popular brands in the world, premium outdoor lifestyle brand Timberland has truly universal appeal, with many people across the globe having owned a pair of its iconic yellow boots at some point in their lives. Recently, the brand has undergone an intensive Creative Vision project in which it looked back at its...

7 Nov 2019