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VF Corp begins operations at new UK fulfilment centre

VF Corporation has begun operations at a new “state-of-the-art” fulfilment centre in Bardon, Leicestershire through its local subsidiary, VF Northern Europe Limited. The 600,000 square foot warehouse will allow VF to provide more efficient distribution services for its brands’ wholesale, e-commerce and retail customers in the UK – serving almost...

7 Apr 2021

People

VF Corp reshuffles EMEA leadership team

VF Corporation, whose portfolio includes brands Supreme, The North Face, Timberland, and Vans, has reshuffled its EMEA leadership team. Andreas Olsson has been appointed as regional general manager of Dickies EMEA. Olsson joined the company back in 2009 and has since held several sales and marketing positions within Vans and The North Face. Most...

1 Apr 2021

Fashion

VF Corporation announces new programs to advance racial equity

VF Corporation announced its implementing new programs and actions to advance racial equity within the company and beyond. The CARE program aims to combat further opportunity gaps that Black and Brown Americans struggle with, such as access to education, economic equity, and environmental justice. VF’s latest set of commitments aligns with its...

12 Feb 2021

Fashion

VF Corp aims to eliminate single-use plastic packaging by 2025

VF Corp, whose portfolio includes brands Supreme, The North Face, Timberland, and Vans, has announced a goal to eliminate all single-use plastic packaging, including polybags, by 2025. The remaining non-plastic packaging used by the US business and its brands will be reduced, originate from sustainable sources, and be designed for reuse or...

10 Feb 2021

Business

VF plans to move center of brand operations from Hong Kong to Shanghai

VF Corp. (VFC), a provider of branded lifestyle apparel, footwear and accessories, announced a transformation plan for its Asia Pacific operations, with relocations over the next 12 to 18 months with the first moves expected in April 2021. VF plans to move the center of its brand operations from Hong Kong to Shanghai where the company currently...

11 Jan 2021

Fashion

VF Corp. and FashionUnited unite in support of LGBTQ+ collective

In yet another example of its commitment to moving towards a more inclusive fashion industry, and especially in the defense and visibility of the LGBTQ + collective, the American multinational VF Corporation and FashionUnited have joined together in the organization of an online event titled 'Grow Your LGBTQ+ Career'. Online registration is...

23 Nov 2020

Fashion |OPINION

The end of niche: How Supreme went from being cult to conglomerate

Supreme, the once local skate wear brand that operated largely under fashion’s radar, is no more. For aficionados who would queue hours for a t-shirt, jacket, board or even a sticker outside its New York store they no longer need to queue. Supreme is now fully owned by a conglomerate and destined for growth. Whoever says a two billion dollar...

13 Nov 2020

Fashion |TIMELINE

Supreme: From small-time skate brand to fashion heavyweight

On Monday, VF Corporation, the parent company of The North Face, Vans and Timberland, rocked the fashion industry withthe news it is to acquire cult streetwear label Supremein a 2.1 billion dollar deal. Each brand has obvious benefits to reap from the tie-up: VF Corp is tapping into one of the most hyped label’s on the planet that has been a...

12 Nov 2020

Business

VF Corporation to acquire Supreme

VF Corporation, the parent company of The North Face, Vans, Timberland, Eastpak, Napapijri and Dickies, is adding another brand to its portfolio as it confirms that it is to acquire streetwear brand Supreme in a 2.1 billion dollar deal. The acquisition VF Corporation states follows a “long-standing relationship” with Supreme, which has had...

9 Nov 2020

Business

Napapijri and Geographical Norway continue trademark dispute

Napapijri, the premium leisurewear brand and subsidiary of VF, is claiming that it has successfully initiated legal proceedings to prohibit Geographical Norway from continuing to infringe on its trademarks. For several years Geographical Norway, part of the French company Artextyl, has marketed products with signs that are highly similar to...

8 Jul 2020

Fashion

Napapijri recognised as Cradle to Cradle Certified

Napapijri, a subsidiary of VF Corp, has been recognised with the prestigious Cradle to Cradle Certified gold level certification, the world’s most advanced standard for safe, circular and responsible materials and products, for its circular series of recyclable jackets. Developed and tested over the course of three years, Napapijri Circular...

7 Jul 2020

Business

The North Face launches Covid-19 Explore Fund

The North Face, a division of VF Outdoor, is committing 1 million euros to its social impact and advocacy platform the Explore Fund to support outdoor communities across Europe during the coronavirus crisis. For more than 50 years, The North Face has been leading forward through exploration, the brand explained, and while the ability to enjoy...

15 Apr 2020