VF Corporation news and archive

VF Corporation CEO outlines strategy for brand revival and AI integration

In a Keynote Interview at the World Retail Congress (WRC), Bracken Darrell, CEO of VF Corporation, detailed the strategic levers currently being pulled to return the global apparel giant to sustainable growth. Speaking on the final day of the summit in Berlin, Darrell emphasised that while financial metrics like revenue growth remain the...

RetailPress Release

VF Corporation enters partnership with Nedap to unlock end-to-end inventory visibility across its global store estate

Nedap, a leader in item-level inventory visibility, today announced a partnership with VF Corporation, a global leader in apparel, footwear and equipment whose portfolio of iconic active and outdoor lifestyle brands includes The North Face®, Vans® and Timberland®. As part of the collaboration, VF Corporation will deploy the Nedap Inventory...

Retail|In Pictures

Timberland relocates in Berlin: new store opens on 'Unter den Linden'

Timberland has opened its new store at the prestigious address of Unter den Linden 16 in Berlin. The new retail space covers approximately 141.5 square metres and replaces the previous location on Friedrichstraße, which closed on March 14. The entire team has already moved to the new location, the brand, which is part of the US fashion group VF...

FashionPress Release

Napapijri SS26 Campaign: Who are you?

Eight characters. Eight colours. One Rainforest Next: Napapijri introduces whoareyou?, a journey told through eight characters whose lives unfold across shifting landscapes. Their stories engage with identity as an idea shaped by instinct and intention, where every choice leaves a trace. The campaign’s visual language centers on a series of...

People

The North Face brand president to step down

Caroline Brown, the global brand president of The North Face, is due to step down at the end of March after nearly two years in the position. Brown had first joined the brand’s parent company VF Corporation in 2024, initially as a member of the conglomerate’s board of directors before becoming part of its global leadership team. Her departure...

BusinessPartner Content

How VF Supports and Empowers Neurodivergent Colleagues

Creating an inclusive and supportive workplace is not only a matter of principle; in retail, it is a strategic imperative. At VF, fostering an environment where colleagues can perform at their best ultimately strengthens the customer experience on the shop floor. Within today’s fast-paced retail landscape, every team member contributes to...

RetailPress Release

Napapijri celebrates a weekend with Alberto Tomba at Franz Kraler Boutique

Napapijri closed an unforgettable winter weekend in Cortina d’Ampezzo, celebrating its ongoing collaboration with alpine Ski Legend Alberto Tomba in partnership with Franz Kraler Boutique. Over the past twelve months, Napapijri and Alberto Tomba have created a narrative that honors his sporting and cultural legacy, while exploring new ways to...

RetailPartner Content

Inside The North Face’s Retail Evolution

Visual Merchandising often lives somewhere between strategy and reality. Between headquarters and the field. Between intention and execution. At The North Face, that balance is part of everyday life. Based at the Stabio headquarters, Sofia Mincuzzi, Visual Merchandising Coordinator, works at the heart of this connection. From coordinating retail...

FashionPress Release

The Third Chapter: Martine Rose for Napapijri

Napapijri and British designer Martine Rose unveil the third chapter of their ongoing collaboration with the Spring/Summer 2026 collection, an evolution of the partnership that originally began in FW17. This season, the dialogue between technical innovation and subversive design takes on a lighter, more playful tone, embracing bold color and...

Member

Business

The North Face and Timberland drive VF Corporation's Q3 growth

US apparel group VF Corporation has once again exceeded expectations in the third quarter of its 2025/26 financial year. The parent company of brands such as The North Face, Vans and Timberland achieved surprising growth in revenue and profit, according to the latest results presented by the company on Wednesday. In the three months to December...

FashionPress Release

Timberland® celebrates craftsmanship – Autumn/Winter 2026

Timberland's autumn/winter 2026 apparel and footwear collections reaffirm the brand's commitment to evolving traditional craftsmanship for the modern day. The collections are designed to be ready for any weather, while remaining deeply rooted in a timeless heritage style. The launch will take place in early autumn with a focus on back-to-campus...

RetailPress Release

Retail Takes Center Stage: Bringing VF’s Brands to Life in Iconic Locations

“Retail continues to be a major focus for VF, and this month we’ve taken steps to strengthen our connection with consumers by opening new stores in some of Europe’s most vibrant locations.” Commented Martino Scabbia Guerrini, VF Executive Vice President, Chief Commercial Officer and President, Emerging Brands. From the heart of Paris to London’s...