Victorinox news and archive

Victorinox to reveal Smart Watch

Remember back when Apple launched the iPhone, and literally every phone company and their mother was trying to find a way to keep up by coming up with their own smartphones? Well, it looks like watch retailers are falling in the phone companies footsteps. With the unveiling of the Apple smartwatch, Swiss knife maker Victorinox is the latest to...

Design

Victorinox names new president of fashion

Victorinox, the inventor of the original Swiss Army Knives, has named Jason Gallen as president of its Global Fashion Division. Gallen, who has worked for the company since 2010, has been acting as interim leader of the division at the Swiss brand, and it was decided that he should replace Joachim Beer who left Victorinox at the end of 2013. In...

Video

Raeburn’s festival project

London-based fashion designer Christopher Raeburn has unveiled his first collaboration with Victorinox since becoming the brand’s fashion artistic director, with a festival-themed collection. Entitled the Festival Project, the 11-piece collection for both men and women, consists of a men’s camo festival vest and poncho, and a women’s capelet,...

Fashion

Christopher Raeburn named Victorinox artistic director

London-based fashion designer Christopher Raeburn has been appointed as artistic director of the fashion division of Swiss brand Victorinox. The two brands have worked together before, Raeburn was commissioned to create a ‘Remade in Switzerland’ capsule collection for Victorinox for autumn/winter 2011, which was followed up by the Protect...