Vicunha news and archive

Vicunha introduces project for reducing water consumption in jeans production

Together with Ecoera, H2O-Company and Initiativa Verde, Brazilian denim specialist Vicunha has introduced a pioneering project to measure water consumption – from cotton cultivation to the end consumer. Using the obtained insights and data, Vicunha announced in a press release yesterday that it now wants to define new targets for reducing water...

Fairs

Kingpins to name top 10 most sustainable products at shows

Organizers of denim trade fair Kingpins have announced a new initiative to help buyers and brands identify the most sustainable products at the shows. The new Kingpins’ Most Sustainable Products (MSP) initiative will choose ten of the most sustainable products at each of its Amsterdam shows as decided by two denim industry experts, Miguel...

Featured

Fashion |INTERVIEW

Vicunha: "One has to be very big and work keenly to stand one's ground"

Denim production is one of the most labour- and material-intensive processes of the textile and apparel industry. Denim producers have to also work in a sustainable and environmentally conscious way to remain competitive as well as provide good conditions for their workers. FashionUnited talked with Thomas Dislich, director for Europe and Asia...

Design

New Head of Product Development for Vicunha Europe

As of February 2011 Stefano Pozzobon will joint the European team of the Brazilian denim giant Vicunha Textil. Arriving after 10 years of experience in the areas of material development and quality control at Fashion Box SPA for Replay, WR and Replay & Sons, a true professional in his field, he will be joining the satellite office located in...

Fashion

Vicunha continues sponsoring

For 2009, Vicunha Europe carries on its policy of sponsoring new designers. The international denim produces, which is currently celebrating its 40th anniversary, will work with up-and-coming Swedish designer Ann-Sofie Back during London Fashion Week. Thomas Dislich, managing director of Vicunha Europe, summarises: "Projects of this kind are...

Fashion

Brazilian denim succes in Europe

One of the largest denim manufacturers Vicunha is pushing the fashion boundaries with it’s stock sales. It’s the biggest success of the Brazilian company, which works with European fashion names across all segments, ranging from H&M and Inditex to Tommy Hilfiger and Diesel. The denim manufacturer can supply large quantities within three days...