Vila news and archive

Vila’s 3D journey from samples to showroom

Danish label Vila held its first buyer event based entirely on 3D technology this year. So how did the Bestseller-owned brand create the virtual experience and how far has Vila come in its 3D design process? A designer and sales manager share their journey. Two avatars greeted buyers from Europe’s biggest online retailers at the entrance to Vila...

Fashion

Berlin-based designer emerges as Vila Talent Award winner

Pia Schulz, a designer from Berlin, has emerged as the winner of the talent award by Danish label Vila. The brand of Brande, Denmark-based, fashion company Bestseller asked designers and photographers to combine creativity and commercial sense in its 2018 competition. Pia Schulz convinced the jury with her party collection inspired by New York‘s...

Fashion

Bestseller to launch new womenswear label 'First & I'

Danish fashion group Bestseller is expanding its current brand offering with the launch of a new women\'s wear label, dubbed \'First & I.\' Created especially with the UK market in mind, the contemporary label will act as sisterbrand to one of Bestseller's best known brands, Vila. First & I is aimed at younger women and will offer the latest...

Design

Bestseller announces designer collaborations

Danish fashion group Bestseller has announced two designer collaborations for its womenswear brand Vila and menswear label Jack & Jones. Vila, which is celebrating its 20th anniversary, is launching a 10-piece capsule collection with up-and-coming French designer Valentine Gauthier that will highlight the brands high street quality with a touch...