Vila news and archive

VILA Shares a First Look at Emerging Styles for the New Year: A Fresh Take on Femininity

VILA is pleased to offer a first look at styles set to arrive in stores starting January 2026. These pieces offer a reimagined vision of femininity, blending romantic sensibilities with sharper, more confident designs. The collection explores two distinct yet complementary directions: Into The Outdoor - a feminine take on modern utility, and...

FashionPress Release

VILA launches new winter collection

Inspired by the serene beauty of the winter landscape, VILA proudly announces the arrival of its new collection, Weather Forecast: Cold - designed to provide both warmth and style throughout the season. The collection features a range of outerwear staples, including insulated puffers and timeless coat designs. Each piece has been carefully...

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Bestseller denies ‘damaging’ child labour allegations

Danish fashion giant Bestseller – the parent company of Jacks&Jones, Vero Moda and Only – has denied claims made against it by broadcaster TV 2 alleging evidence of child labour among its supply chain. In a public statement, Bestseller specifically referenced two documentary episodes aired by the Danish media firm via TV 2 and TV 2 Play which...

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Vila’s 3D journey from samples to showroom

Danish label Vila held its first buyer event based entirely on 3D technology this year. So how did the Bestseller-owned brand create the virtual experience and how far has Vila come in its 3D design process? A designer and sales manager share their journey. Two avatars greeted buyers from Europe’s biggest online retailers at the entrance to Vila...

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Fashion

Berlin-based designer emerges as Vila Talent Award winner

Pia Schulz, a designer from Berlin, has emerged as the winner of the talent award by Danish label Vila. The brand of Brande, Denmark-based, fashion company Bestseller asked designers and photographers to combine creativity and commercial sense in its 2018 competition. Pia Schulz convinced the jury with her party collection inspired by New York‘s...

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Fashion

Bestseller to launch new womenswear label 'First & I'

Danish fashion group Bestseller is expanding its current brand offering with the launch of a new women\'s wear label, dubbed \'First & I.\' Created especially with the UK market in mind, the contemporary label will act as sisterbrand to one of Bestseller's best known brands, Vila. First & I is aimed at younger women and will offer the latest...

Design

Bestseller announces designer collaborations

Danish fashion group Bestseller has announced two designer collaborations for its womenswear brand Vila and menswear label Jack & Jones. Vila, which is celebrating its 20th anniversary, is launching a 10-piece capsule collection with up-and-coming French designer Valentine Gauthier that will highlight the brands high street quality with a touch...