Wacoal news and archive

Wacoal acquires Glamorise to bolster digital growth

The US-based Wacoal International Corporation (WIC), which serves as the parent company of Wacoal America, Inc., has announced an agreement to acquire all issued and outstanding shares of Glamorise. Based in New York, Glamorise specializes in the design, development, and e-commerce-driven sales of women’s innerwear. The strategic move is...

Fairs|In pictures

Salon International de la Lingerie: Chantelle, DIM and Wacoal focus on full-cup bras

At the Salon International de la Lingerie (global trade event in Paris for lingerie, loungewear, swimwear, and legwear), part of WSN, FashionUnited interviewed three major market players: Chantelle, DIM and Wacoal. They discussed how they are structuring their collections around the bra, the centrepiece of womenswear lingerie and the main...

Fashion

Wacoal launches a bra that flexes across six sizes

Wacoal America has unveiled the ‘Ever Flexing Underwire Bra,’ a first-of-its-kind category-disrupting innovation engineered to flex across six traditional sizes, as it looks to redefine bra fits “to support women through every life stage”. The new bra has been designed in response to the realities of women's ever-changing bodies by adapting to...

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Business

Bravissimo pauses online orders following warehouse fire

Lingerie brand Bravissimo has temporarily paused its online and over the phone orders after experiencing a warehouse fire. In a statement on its Instagram page, the label said that whilst the fire was “extinguished quickly, the impact is very complex”. The company continued: “Most importantly our teams are all safe, however we do now need to...

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People

Wacoal announces leadership transition in European sales

Lingerie and swimwear company Wacoal Europe has announced that Evelyne Piegay will step down from her role as European sales director after 24 years with the company and will be replaced by Edwin Van den Bergh, who will assume the role of sales director in February 2025. In a statement, Wacoal said that Van den Bergh, who has been with the...

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Business

Bravissimo acquired by UK subsidiary of Japanese lingerie giant

Wacoal Europe Limited, the UK subsidiary of Japanese lingerie giant Wacoal Holdings Corp, has announced its acquisition of British lingerie and swimwear brand Bravissimo. Wacoal confirmed the news in a press release, in which it said that it had entered into a share purchase agreement to acquire the Warwickshire-based Bravissimo Group Limited....

FashionPress Release

EXPRESSION OF SENSUALITY, Wacoal presents its AW22 lingerie collections

Here at Wacoal we aim to represent you. Designing for the beautiful and aspirational woman that you are. You deserve nothing but the best and that’s why we continue to design exquisite and bespoke lingerie on behalf of you. Our desire to provide a reflection of what it means to be a woman grows from season so season. Focusing on the finer...

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Business

Wacoal acquires lingerie brand Lively

Wacoal International Corporation has confirmed that it acquiring digitally native and size-inclusive lingerie brand, Lively, founded by Victoria's Secret alum, Michelle Cordeiro Grant. Lively, part of Intimates Online, Inc., is headquartered in New York with two retail stores in New York and Chicago, and has become known as a category disrupter...

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Business

Despite positive overseas growth, Wacoal's sales drop 0.1 percent

During the current fiscal year March 31, 2018, Wacoal Holdings Corp. said that the company’s consolidated sales for the current fiscal year fell by 0.1 percent to 195,725 million yen (1,771.6 million dollars) compared to the previous fiscal year. While consolidated sales of the domestic business fell by 2 percent due to difficult wholesale...

Fairs

Moda to host Intimate Ball

Moda, the UK’s largest trade fashion show held at the NEC in Birmingham, is to host an Intimate Ball for lingerie and womenswear buyers at its next edition in February. The Intimate Ball will take place on February 22 and will be in aid of breast cancer awareness charity Coppafeel. The black tie event will be sponsored by Wacoal Europe and will...

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Fashion

Bra 101

London - Good supporting undergarments are the key to creating any successful look. A well fitting bra not only flatters and enhances certain styles, but also acts as the main foundation of well functioning wardrobe for all women. Yet many women still wear ill-fitting bras, with close to two-thirds or 64 percent of women around the world wearing...

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People

Wacoal Europe appoints new general manager

Former Triumph executive Hans Hornemann has been named as general manager for Wacoal Europe, with responsibility for the UK, Europe, the Middle East, Africa and Russia. Currently regional chief executive for the Middle East, Central and Eastern Europe at Triumph International, Hornemann will take up his new role at the end of February. Prior to...