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Chanel was most active luxury brand on China’s WeChat in 2022

By the end of 2022, Chinese social media platform WeChat had garnered around 1.31 billion monthly users, according to Statista. A figure that came surprisingly close to the country’s 1.4 billion population, putting a definitive spotlight on the app’s expansive user base. Its presence in the region means it is an important site for brands,...

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Business |ANALYSIS Featured

Part II: What retailers can learn from how the Chinese are fighting coronavirus

New York – China was the first market severely affected by the novel coronavirus pandemic, offering a great example not only in terms of how to fight the virus outbreak but also regarding the many ways the retail industry has watered the crisis. From WeChat private groups to live-streaming shows, FashionUnited analyses how Chinese retailers are...

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