Whering news and archive

How Pixyle AI is empowering Whering to help consumers shop their wardrobes

Whering case study for Pixyle, interview with Svetlana Kordumova, CEO & Founder of Pixyle.ai and Bianca Rangecroft, Founder & CEO of Whering Artificial Intelligence (AI) and Machine Learning (ML) were once technological solutions limited to computer scientists, but now they're powerful tools in various sectors, including fashion. Wanting to find...

Fashion

Whering launches browser extension to curb fashion impulse buying

Whering has launched a free browser extension that will allow users to add images from Instagram and online shopping platforms directly into their digital wardrobe to foster a long-term love for a garment and curb impulse buying. The ‘Whering Web to Wardrobe’ Chrome browser will mean that while users are shopping or browsing online they can...

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Business|Interview

Whering founder Bianca Rangecroft on extending the lifecycle of clothes

Digital wardrobe app Whering has come a long way since its launch in June 2020. It has attracted more than 35,000 users, launched a Caring Partners feature with a range of care, repair and donation services and most recently opened a pop-up in Soho as a curated space and educational hub for all things sustainable fashion. FashionUnited caught up...

Retail|In Pictures

Whering the ‘Clueless’ app opens first pop-up

Digital wardrobe app Whering has opened its first physical pop-up in London’s Soho for Second Hand September to showcase its care and repair services, normalise fashion rental and host events. Located at 5 Upper John Street, the pop-up aims to reflect Whering’s core ethos and has been designed to be a space for education, collaboration and...

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Fashion

Whering app expands into care, repair, and donation

Whering, better known as the ‘Clueless’ wardrobe app, has launched a new Caring Partners feature to help prolong the lifecycle of clothes by allowing users to browse a range of care, repair and donation services. The app, which lets users digitise their wardrobe and create a virtual closet, has had more than 30,000 downloads to date, and the...

Fashion

Digital wardrobe app Whering attracts 20,000 users within first year

Digital wardrobe app Whering has attracted over 20,000 users since launching earlier this year. The app allows users to quickly and easily digitise their wardrobes and receive styling suggestions and personalised product recommendations based on the items they already own. The app claims to help users utilize their wardrobes 80 percent more...