Workwear news and archive

Timberland Pro women's apparel launches with guests invited to build a bench

Timberland Pro launched its debut women’s apparel range this week with a decidedly on-brand event: Journalists and influencers were invited to the lower Manhattan workshop Happy Medium to build their own bench. The New Hampshire-based brand, founded as The Abington Shoe Company in 1952, became The Timberland Company in 1978 and its first product...

Fashion Featured

Throw formalwear out of the window: ‘Office Punk’ rules the working world

The arrival of Generation Z in the world of work has been the subject of heated debate for years. While most researchers and studies to date have focused on the work ethos of this strong-willed generation, little attention has been paid to their fashionable affinities for the office. And yet it is hard to imagine that the highly expressive...

Fashion

Dickies releases Franky Villani pro collection

Global workwear brand Dickies has announced the launch of an exclusive collection in collaboration with pro skateboarder Franky Villani. The collection includes apparel and accessories. Villani, a Dickies Skateboarding team rider, influenced the collection’s horror aesthetic. Released just in time for Halloween, the collection is decorated with...

Fashion

Carhartt launches Fit For The Next Frontier Campaign

Carhartt has launched its multi-year Fit For The Next Frontier campaign. A rallying cry to inspire Americans to claim jobs in the wake of a skilled labour shortage, the campaign speaks to the workwear brand’s roots. Through a new video, the campaign features over fifty different tradespeople, each defining a new frontier of an industry. This...

Fashion

CATERPILLAR workwear redefined

Spring/Summer 2022 CAT WWR SS22 collection is focusing on the revisitation of the original workwear gear from USA. All products are following the real aesthetics of the American workwear adding features like heavy washing, garment treatments, utility pockets, and vintage prints. These tips are making the collection unique in the markets, able to...

Fashion

How Lenzing is advocating for sustainability within the workwear segment

In recent years sustainability has become more than just a catchphrase within the apparel industry. Today, the fashion and apparel industry remains a leading contributor to climate change and biodiversity loss, accounting for over 8% of the world's greenhouse gas emissions and contributing to approximately 30% of the microplastics leaking out...

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Workwear expert Aileen Out: "Good and comfortable work clothing are of vital importance"

From criticizing Vice President Kamala Harris' casual looks on the cover of Vogue, to shaming congresswoman Alexandria Ocasio-Cortez for wearing the wrong kind of shoes, it is an all too familiar rhetoric on the workwear of people in power, particularly women. The discussion represents a constant tension in the world of workwear: that between...

Fashion

Suits are out and sweatpants are in: Corona's lasting affect on workwear

Suits and tailored shirts are out, sweatpants and pajamas are in: remote working is changing work clothes habits, and while vaccines may bring back some formality, old-school office attire should emerge from the pandemic far less starched and strict. "For the last year, everybody has just been dressed from the waist up, wearing a nice short for...

Retail

American workwear brand Carhartt launches European e-commerce

Carhartt, the American workwear brand founded in 1889, is launching an online shop for consumers based in the European Union. The website is available in English, Dutch and German, but more languages will follow in the future. “We’re very proud to bring the brand American workers have relied on for nearly 130 years to Europe’s blue-collar men...

Fashion

Cordura and Carhartt launch workwear collection

The durable fabric retailer Cordura has joined forces with the workwear brand Carhartt for the Full Swing Steel line. The collection was developed following an extensive consumer insight study and offers durable work items including the Men’s Full Swing Steel Jacket, Steel Cargo Pant, Steel Double Front Pant and Steel Multi-Pocket Pant. The...

Fashion Featured

Why do fashion designers dress themselves in uniforms?

What does Giorgio Armani have in common with Steve Jobs, Karl Lagerfeld with Mark Zuckerberg, Anna Wintour with Mother Teresa? They are associated with wearing an instantly recognizable daily uniform. Jobs and Zuckerberg might be said to dress for the technology industry, Mother Teresa had little time for trends, but fashion designers and...

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Lidewij Edelkoort’s Labour of Love: Rethinking work and clothing

“After ‘Anti-Fashion’ and the ‘Emancipation of Everything’ it comes down to the clothes. And it is all just about the clothes, then it has to be the starting point of us finding new ideas within clothing,” said trend forecaster and futurist Lidewij Edelkoort in her new trend presentation ‘Labour of Love’, in which the clothing of the working man...