Ye news and archive

Adidas says Kanye West misappropriated 75 million dollars of marketing funds

In April of this year, shareholders of Adidas turned to the courts, lodging a lawsuit against the renowned sportswear giant, citing its failure to implement precautionary measures concerning the well-publiciced problematic behaviour of Kanye West, also known as Ye. The shoe is now on the other foot, with Mr. West finding himself at the center of...

Business |OPINION Featured

Adidas has a billion dollar Yeezy problem

When Adidas quietly closed the Yeezy Supply website last week, it was a marker of an inventory problem that is far from resolved. With thousands of unsold pairs in the German sportswear giant’s warehouses, Adidas will take its first loss in three decades if its Yeezy sneakers are not sold. Adidas shares fell 12 percent on Friday, with the...

Business |Opinion Featured

Adidas splits from Yeezy, what next?

When Adidas and Kanye West began their partnership in 2013, there was little to suggest the Yeezy brand would scale to the hugely successful and profitable range it is today. Representing 7 percent of Adidas revenue with an estimated annual turnover of 1.8 billion dollars according to the New York Post, cutting ties with Ye, as Mr West prefers...

Business

Gap to remove Yeezy Gap products from stores immediately

Gap, which ended its partnership with Ye, formerly Kanye West, in September, have confirmed it is accelerating the removal of Yeezy Gap products from its store and have shut down the dedicated website for the brand. In a statement, Gap said: “In September, Gap announced ending its Yeezy Gap partnership. Our former partner’s recent remarks and...

Fashion Featured

Ye criticised after showing 'White Lives Matter' t-shirt in Paris

The fashion volcano that is Ye, the artist formerly known as Kanye West, continues to erupt and spew in the face of criticism. A barrage of Instagram attacks against formidable critiques of a Yeezy t-shirt design with the slogan “White Lives Matter” was quickly denounced by the brand’s founder. The slogan, often associated with American fascist...

Fashion

Kanye West stages surprise Paris Fashion Week show

Ye, aka Kanye West, staged a surprise Yeezy show at Paris fashion week on Monday evening. The musician and fashion entrepreneur chose to host an off-schedule presentation, complete with children’s choir, that drew a large celebrity crowd and media contingent. Smaller labels not on the calendar may have missed their opportunity to be seen by...

Fashion Featured

Kanye West broadcasts strained relationship with Adidas: An exit may not be far off

The strained relationship between adidas and Kanye West appears to be taking its toll on the business partnership, with the sportswear giant reportedly having offered a 1 billion dollar sum to buy out Mr West. Ye, Mr West’s new moniker, stated in an Instagram post that adidas is releasing old models and that he has not been consulted in new SKU...