John Lewis launches online reviews

Department store, John Lewis, has launched a product review service on its website.

So now customers can write comments on products and rate them. Staff are also able to post product knowledge to guide customers towards making the best choices for them.

Andrea McDonnell, commercial director at John Lewis said: “As a multichannel retailer it is a challenge to recreate the instore experience online. We have already introduced made-to-measure services, 'how to' videos and buying guides, and the launch of product reviews is a really exciting next stage.

"We have also approached customers as they are really keen to interact with us and we're thrilled that so many have shared their views. This has enabled us to launch with over 25,000 reviews which will benefit other customers.

"We are always looking for new ways to find out what our customers think of our products and services and our buyers are excited about being able to receive real-time feedback. We will be acting on what customers say, be it positive or negative."