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John Lewis takes on metaverse with in-game Fortnite partnership

In a new chapter of unlikely partnerships, John Lewis has partnered with British broadcaster ITV on an ‘I’m a Celebrity’ experience as part of the popular video game, Fortnite. Within a recreation of the reality programme’s castle set, John Lewis & Partners will be integrated into the in-game map, brokered by media agency Manning Gottlieb OMD...

25 Nov 2021