Articles by May-Anne Oltmans
Expert advice: 5 need-to-know social media trends in fashion for 2022
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The number of social media users has been on the rise for years. In addition to being a way to maintain contact with acquaintances, social media are increasingly fulfilling a role as an (indirect) sales channel. In 2021, 41 percent of online buyers bought something through social media, according to figures from market research agency Ruigrok...
Denim Capital Amsterdam: This is where all the big brands are
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When Adriano Goldschmied, co-founder of leading Italian denim label Diesel, better known as the 'Godfather of Denim', was asked to explain the special bond that exists between the Netherlands and denim, his answer was clear and concise: ”The Dutch have jeans in their blood. Denim fits with their mindset.” Amsterdam has the reputation of being...
Jean School Alumni: This is where they work now
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With the Jean School’s first alumni already having entered the workforce, FashionUnited contacted a few of them to catch up and take a moment to map out for which denim companies they currently work. These are the stories of five students from the class of 2015 and 2016. Read also: In Pictures: Graduation exposition of Jean School 2017 During...
Mixing fashion and politics: Is it a good idea?
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Anyone following the recent fashion weeks will have noticed that the boundary between fashion and politics has become exceedingly blurred. This was particularly apparent during New York Fashion Week, which was rife with political statements. From the bright pink Planned Parenthood pins taking pride of place on the lapels of more than 40...
John Lewis introduces app with visual search technology for clothing
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British department store John Lewis has launched a ‘Shazam’ for clothing. The ‘Find Similar’ tool for its iPad app uses an image-recognition technology to provide customers with clothing suggestions from the John Lewis offering that are likely to suit their taste. “The technology can also be used on other mobile devices, but John Lewis perceived...
H&M announces 5 winners of the Global Change Award
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Swedish fast fashion chain H&M has invested a lot of effort as well as money in sustainable initiatives. One example includes the retailer’s ‘Close the Loop’ campaign, which invites consumers to bring garments that are no longer used to the store in exchange for a discount. The latest initiative is the Global Change Award: a global competition...
Paul Smith receives highest French accolade
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British designer Paul Smith has been awarded the French accolade Legion d´Honneur for his work. A photo posted by Suzy Menkes (@suzymenkesvogue) on Jan 28, 2016 at 2:58pm PST According to BT, the honour was presented to Smith during a ceremony which took place on January 28 in London. French ambassador to the United Kingdom, Sylvie Bermann, was...
Kering is London College of Fashion’s Sustainable Partner 2015
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The efforts that luxury fashion group Kering has made to educate students on sustainability in the fashion industry have been rewarded. The company received the London College of Fashion (LCF) Sustainable Partner Award, as they have been educating students on this topic since partnering with the school’s Centre for Sustainable Fashion in October...
Finding a bargain on Pinterest has suddenly become much easier
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Online social platform Pinterest recently introduced a feature which makes finding a bargain much easier. The online company first introduced the buy button on its app in June 2015, and now it is also set to start sending notifications when a saved pin is offered at a discount. According to Pinterest there are approximately 1 million pins a day...
Study shows: disabled people are an emerging market for fashion
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People who have a disability are generally thought of as a niche market within the fashion industry. Yet, a study which was led by Nottingham Trent University (NTU) lecturer Julian Wing has proven that this market holds a lot of potential for growth. “Disabled people are not accepted in many areas of mainstream fashion,” believes Wing, who is...