Fred Perry
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Fred Perry x Kris Van Assche: Reinventing the Uniform of Youth
Fred Perry announces a new 13-piece capsule collection with Belgian designer Kris Van Assche, reimagining the codes of British heritage sportswear through the lens of contemporary tailoring. Titled Uniform of Youth, the collaboration launches globally on February 19, 2026. For Van Assche, former Artistic Director of Dior Homme and Berluti, Fred...
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Match point: Community and careers at Fred Perry
Triple Wimbledon champion Fred Perry’s story begins on a tennis court. His grit, elegance and refusal to bow to convention shaped not only an extraordinary athletic career but the brand he founded in 1952. When he designed his first piqué shirt, he created more than a garment: he created a symbol worn, reworked and reclaimed by generations of...
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Fred Perry and Palace unveil collaborative collection
Fred Perry and Palace have joined forces for a collaborative release that bridges British sportswear heritage with contemporary street culture. The partnership introduces a collection that places the Fred Perry Shirt at its core while expanding into complementary pieces that reflect both brands’ identities. Heritage Meets Street Culture The...
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