Match point: Community and careers at Fred Perry

Triple Wimbledon champion Fred Perry’s story begins on a tennis court. His grit, elegance and refusal to bow to convention shaped not only an extraordinary athletic career but the brand he founded in 1952. When he designed his first piqué shirt, he created more than a garment: he created a symbol worn, reworked and reclaimed by generations of British subcultures. Today, that same spirit, determination, discipline and individuality defines what it means to work at Fred Perry.

Built on champion mindset

In tennis, success is as much about mindset as it is about skill: knowing when to push, when to adapt and when to play the long game. Inside Fred Perry, that philosophy runs deep. Every employee, from store teams to designers to commercial specialists, becomes a custodian of the Laurel Wreath. The brand’s values reflect a champion mentality: aspire to be the best, be authentic, act with integrity and take accountability.

Employees are encouraged to ask themselves, “Is this the best I can do?” It is a culture shaped by open conversations, collaborative working and a shared expectation to drive the brand forward without losing sight of its roots. Fred Perry attracts people who are passionate, curious and confident bringing individuality into their work because identity and community have always been at the heart of the brand.

Balance and recovery

Athletes know: recovery is as vital as training. Fred Perry champions balance in the same way it champions performance. Flexible working hours allow head office teams to set their rhythm, starting early or finishing later depending on what keeps them at their best. Fridays are meeting-free for those who prefer uninterrupted focus, and early finishes help set the pace for the weekend.

Wellbeing is treated as a team sport. The company provides access to trained Mental Health First Aiders and a global Employee Assistance Programme for employees and their families. Annual wellbeing initiatives, such as the Fred Perry Steps Challenge, hybrid yoga sessions, Wellbeing Week and an in-house upcycling challenge, keep teams connected, active and supported. The brand believes that small gestures matter, but meaningful structures that protect health, dignity and balance matter even more.

Global community with local pride

From the London headquarters to more than 200 shops worldwide, the Fred Perry community is as global as it is tight-knit. The brand’s commitment to Diversity, Equality and Inclusion goes well beyond policy. All applications are anonymised to ensure fairness, and employees are encouraged to develop, express and challenge themselves. Community is one of Fred Perry’s core brand pillars, inside and out. Internally, that means celebrating creativity, championing diverse talent and fostering a culture where people genuinely belong. From cross-team collaborations to brand-wide initiatives, the same grassroots energy that turned a tennis shirt into a cultural icon continues to shape the workplace.

The company invests deeply in its people. Whether in retail, design, product development, marketing, operations or legal, employees are supported to grow, learn and build lasting careers. The brand aims to ‘Develop, Empower and Inspire’: recognising that its heritage and future rely on the people.

Step onto the court

Working at Fred Perry means joining an ambitious, design-led brand that collaborates with world-renowned partners, evolves with culture and never stops honouring its heritage. Whether you’re shaping products, serving customers or crafting the legal architecture behind a global business, you become part of something bigger, the ongoing story of the Laurel Wreath.