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PVH Foundation commits 10 million dollars to next-gen talent initiative
PVH Foundation, the philanthropic arm of global brand management firm PVH, has committed 10 million dollars to a new programme designed to uplift and support next generation talent. Set to run through 2030, ‘Runway Ahead’ will focus on facilitating mentorship opportunities, financial aid, and industry access for emerging designers and students....
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Classic brands, new icons: PVH leverages pop culture for Tommy Hilfiger and Calvin Klein
At US fashion group PVH Corporation (PVH), the strategic priorities are clear. The company is focusing entirely on strengthening its two heritage brands, Tommy Hilfiger and Calvin Klein. Collaborations with prominent figures from the music and cultural sectors play a key role in this strategy. Recently, prestigious partnerships in professional...
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Tommy Hilfiger Welcomes American Football Icon Travis Kelce as Global Brand Ambassador and Creative Collaborator
One of sport’s biggest stars on and off the field, Travis Kelce steps into Tommy Hilfiger’s world of Classic American Cool — in a series of campaigns, collaborations and events spanning F.A.M.E.S (Fashion, Art, Music, Entertainment and Sport). The multi-season partnership will showcase co-designed menswear and accessories refreshing “Prep Made...
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