Ralph Lauren
Business Planning Manager Digital Commerce
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Business Planning Manager Digital Commerce
Location:
Position Overview
An opportunity in the central Business Planning team to lead the forecasting of key KPIs across the DTC EMEA e-commerce business. The role is varied and will include analysis, planning, reporting and presenting to multiple stakeholders in the business.
Essential Duties & Responsibilities
· Thorough forecasting from daily to annual levels across key retail and e-commerce KPIs, primarily revenue and gross margin, traffic & conversion, AOV & AUR, return & discount rates
· Daily demand forecasting for fulfilment of order, unit and return volumes
· Assemble and analyse data impacting the sales forecast, with an understanding of seasonal and marketing variations in trade throughout the year
· Analyse and challenge the country and marketing performance. Probe areas of concern and identify paths to improvement. Make high level commercial suggestions and interpret trends and strategy into the forecast
· Lead trade conversations with senior stakeholders in the business and drive ecommerce KPI decision making
· Ability to move beyond analytical reporting and bring figures to life descriptively. Engage key stakeholders, identify relevant insights, and create meaningful actions from data
· Manage and support new projects, initiatives and developments to gain an understanding of their impact on the business
· Manage data governance & reporting accuracy
· Proactively identify opportunities where analytics can benefit the business
· Team player within business planning, partnering with B&M team on deliverables & processes to support wider business needs
· Manage & develop business planning assistant
Experience, Skills & Knowledge
· experience within E-commerce or commercial planning role
· Thorough understanding of retail KPIs & relationships
· Excellent problem solving, analytical and numerical skills
· Excellent communication and influencing skills
· Ability to analyse and review large amounts of data in Excel, advanced level Excel essential
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