Deputy Manager
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Why creator-led events are changing the way plus size women shop
Something is shifting in the way plus size women discover, trust and buy fashion. It’s happening in the comments section of a TikTok video, in a DM from a creator whose body looks like yours, and in a room full of women who understand, without explanation, exactly what it means to have spent years feeling like fashion wasn’t made for you. On...
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The Rise of ‘One Dress, Multiple Occasions’ Dressing
Occasionwear shopping is becoming increasingly versatile, as customers move away from single-event dressing in favour of styles that can be worn across multiple occasions throughout the season. From weddings and race days to graduations, holidays and summer parties, shoppers are increasingly looking for dresses that feel adaptable enough to...
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Yours Clothing Identifies TikTok Content Gap Around ‘Dresses for Curvy Body’
New insights from TikTok’s Creator Search Insights have revealed a growing demand for more inclusive fashion content, with “dresses for curvy body” identified as a key content gap on the platform. The term, which is also seeing increased search interest, highlights a clear disconnect between what users are actively looking for and the content...
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