Insights Analyst

Gymshark opened a jacket potato shop opposite Hyrox London

Over the weekend, Gymshark took over a retro sandwich shop opposite the Hyrox London venue in West London to serve free jacket potatoes to race finishers. The occasion: to give Hyrox athletes the post-race moment that the sport itself rarely delivers. By Friday afternoon, the queue stretched down the street. The activation, called The Jacket...