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Kappa joins Superdry & Co.'s brand portfolio in multi-year deal
Superdry & Co has signed a multi-year co-branding agreement with Italian sportswear label Kappa, making it the first sportswear brand to join the British apparel label's expanding portfolio of partner labels. The deal will cover the design, development and distribution of Kappa x Superdry apparel and footwear across the UK and selected European...
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Superdry & Co Launches First UK Outlet Store at Caledonia Park
Railpen, manager of the £34bn railways pension scheme in the UK, has announced that Superdry has launched the first Superdry & Co outlet store in the UK at Caledonia Park, Scotland’s premier designer outlet village. The original 4,500 sq ft store has been selected to showcase the global retailer’s latest rebrand, delivering a refreshed and...
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Superdry&Co to open 21 stores in Europe in 2026, expanding into Latam and the Middle East
New stores in Europe, entry into markets like Latam and the Middle East, and a collection that leverages preppy style and excellent value for money as the winning strategy to embrace an ever-widening target audience: this outlines Superdry&Co's strategy for the coming months. CEO Julian Dunkerton shared these insights with FashionUnited during...
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