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Why emotional connection still matters in retail: Fred Perry’s Brighton perspective with Kate Harrigan
For decades, Fred Perry has occupied a unique position at the intersection of fashion, music and subculture. While the Laurel Wreath remains globally recognisable, it is within the brand’s stores that its cultural relevance continues to evolve in real time. As part of an ongoing retail-focused conversation with FashionUnited, Brighton Store...
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Fred Perry: Now Open on Lexington Street
Fred Perry announced the opening of its brand new flagship location in the heart of Soho. Situated on Lexington Street, the store marks a definitive stake in the ground for the brand, celebrating its historic relationship with the local area and Soho’s enduring significance to British music and art. Credits: Fred Perry The new space is designed...
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Fred Perry x Kris Van Assche: Reinventing the Uniform of Youth
Fred Perry announces a new 13-piece capsule collection with Belgian designer Kris Van Assche, reimagining the codes of British heritage sportswear through the lens of contemporary tailoring. Titled Uniform of Youth, the collaboration launches globally on February 19, 2026. For Van Assche, former Artistic Director of Dior Homme and Berluti, Fred...
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