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Fred Perry: Now Open on Lexington Street
Fred Perry announced the opening of its brand new flagship location in the heart of Soho. Situated on Lexington Street, the store marks a definitive stake in the ground for the brand, celebrating its historic relationship with the local area and Soho’s enduring significance to British music and art. Credits: Fred Perry The new space is designed...
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Fred Perry x Kris Van Assche: Reinventing the Uniform of Youth
Fred Perry announces a new 13-piece capsule collection with Belgian designer Kris Van Assche, reimagining the codes of British heritage sportswear through the lens of contemporary tailoring. Titled Uniform of Youth, the collaboration launches globally on February 19, 2026. For Van Assche, former Artistic Director of Dior Homme and Berluti, Fred...
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Match point: Community and careers at Fred Perry
Triple Wimbledon champion Fred Perry’s story begins on a tennis court. His grit, elegance and refusal to bow to convention shaped not only an extraordinary athletic career but the brand he founded in 1952. When he designed his first piqué shirt, he created more than a garment: he created a symbol worn, reworked and reclaimed by generations of...
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