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Manchester City and Puma unveil flagship City Store at Medlock Square
English football club Manchester City has opened a new flagship City Store at Medlock Square on its Etihad Campus in Manchester. The store was developed with German sportswear company Puma, the club's long-term strategic partner, and its retail partner Stichd, the Dutch licensing specialist that is part of the Puma Group. With three floors and...
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Stichd shifts to direct-to-retail model in Eastern Europe, opens Warsaw office
Dutch company Stichd, part of the Puma Group, has appointed Michal Siwik as its new regional head of sales for Eastern Europe. The appointment coincides with the company's move to a direct-to-retail model in the region and the opening of a new regional hub in Warsaw, Poland. Stichd, which holds licences for brands including Puma, Levi's, Calvin...
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STICHD 2024 Impact Report highlights sustainable progress and supplier engagement
STICHD has released its 2024 Impact Report, the company’s fourth annual sustainability disclosure. The report highlights progress across environmental initiatives, social responsibility and governance practices, reflecting STICHD’s forward-thinking, data-driven approach. Key 2024 sustainability findings include: • Materials: 78% of product...
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Scotch & Soda announces bodywear and legwear licencing partnership
Amsterdam-based fashion brand Scotch & Soda has announced a long-term partnership with Stichd to design, produce, and distribute the brand’s bodywear (underwear) and legwear (sock) collections. The licensed line will launch with a men’s collection in February 2023 for spring/summer 2023, with an early capsule dropping in October 2022 for...
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