Brantano pulls the plug on online trading

London - Brantano has ceased trading online as of March 27, less than a week after the value footwear retailer was placed into administration.

The move sees the retailer's administrators, PricewaterhouseCoopers, pulling Brantano's e-commerce platform offline and replacing its former transactional website with a temporary holding page. The holding page, which names Anthony Steven Barrell and Michael John Andrew Jervis as joint administrators of Brantano Retail Limited, directs shoppers to Brantano's store locator which features a list of stores still actively trading.

Brantano first entered into administration on March 22, after owner Alteri failed to secure a buyers for the footwear chain. At the time of entering into administration the value footwear retailers counted 73 stores and 64 concessions employing a total of 1,086 people across the UK. This is not the first time the value footwear retailer has been place into administration, as Brantano previously fell into administration in January 2016, before being purchased by back Alteri through a pre-pack administration a month later.

Both Brantano, and its sister brand Jones Bootmaker entered into administration for the second time last week. Jones Bootmaker was purchased by private equity firm Endless on March 24 through a pre-pack deal.