How to succeed in crowdfunding, according to the maker of the world’s most crowdfunded shoe

For most people, work is the last thing they want to think about while on vacation. For Alberto Espinos, however, a trip to Thailand with some friends in 2016 generated a business idea that flipped his career upside down. After hiking hundreds of hours carrying heavy backpacks, he and his friends realized each one of them had brought at least four types of shoes for different purposes. Then came the lightbulb moment: what if one could produce a shoe versatile enough to be the only one a traveler would carry?