Lululemon accused of greenwashing in class action lawsuit

Lululemon Athletica Inc. is accused of deploying misleading greenwashing tactics to make consumers think that it's more sustainable and environmentally friendly than it really is. According to a class action lawsuit filed in the US District Court of the Southern District of Florida last Friday, the Canadian athleisure brand has been taking advantage of its consumers by promoting its products, operations, and business practices as sustainable and positively impacting the environment through its "Be Planet" marketing campaign.