These 3 outdoor brands turned their customers into communities

Consumers care more and more about the environment, according to Jan Agelink, one of the founders of Dutch trendwatching firm Buro Jantrendman. He presented a lecture titled “Fashion goes outdoor” at Dutch fashion trade fair Modefabriek last month. According to Agelink, not only are today’s consumers changing their shopping habits to reduce their impact on the planet, but they also display a growing interest in spending time outdoors. Consequently, the demand for outdoor apparel is growing.